Jillian Michaels’ Fitness Ultimatum 2009 for Wii has shipped

video inside post EDISON, N.J., Oct. 23 /PRNewswire-FirstCall/ — Majesco Entertainment Company (NASDAQ:COOL) , an innovative provider of video games for the mass market, today announced that Jillian Michaels’ Fitness Ultimatum 2009 for Wii(TM) has shipped to retail outlets nationwide. Taking the concept of fitness video games to a whole new level, Jillian Michaels’ Fitness Ultimatum 2009 marks the first time a celebrity fitness trainer has created software for Wii(TM). Featuring expert advice from Michaels — the strength trainer and life coach on the popular television series “The Biggest Loser” — the game promotes exercise for all ages in a fun way by utilizing the interactive capabilities of Wii(TM) and the innovative Wii Balance Board(TM) accessory.

As new recruits in Jillian’s boot camp, players must complete a unique training program composed of challenging fitness tests and an ever-changing series of workouts. By choosing from four workout types — including Weight Loss, Strength Training, Intervals and Hill Climb — players can set the intensity to light, medium or hard in order to achieve their personal fitness goals in a customized interactive experience. From running obstacle courses and jumping rope to boxing and rowing, players are tasked with a range of branching exercise routines that, when completed, unlock lifestyle and fitness video tips from Jillian herself. Players can pursue their personal fitness goals alone or face off against a friend in Multiplayer Mode while the game monitors their progress based on calorie consumption and workout intensity.

Developed by 3G Studios and rated E for Everyone, Jillian Michaels’ Fitness Ultimatum 2009 for Wii(TM) is now available in stores at a suggested retail price of $39.99. To watch the gameplay trailer, please visit the official site at www.jillianmichaels.com.

About Majesco Entertainment Company

Majesco Entertainment Company is a provider of video games for the mass market. Building on 20 years of operating history, the company is focused on developing and publishing a wide range of casual and family oriented video games on leading console and portable systems. Product highlights include Nancy Drew(TM), Cooking Mama(TM) and Cake Mania(R) 2 for Nintendo DS(TM) and Cooking Mama: Cook Off for Wii(TM). The company’s shares are traded on the NASDAQ Stock Market under the symbol: COOL. Majesco is headquartered in Edison, NJ and has an international office in Bristol, UK. More information about Majesco can be found online at www.majescoentertainment.com.

About Jillian Michaels

Jillian Michaels’ passion for fitness training originates from 13 years of martial-arts practice and 17 years of personal training. Best known as the strength trainer and life coach on NBC’s hit series “The Biggest Loser,” Jillian is a motivator to nearly 15 million viewers every week. But before she was a huge TV success, Jillian struggled with her own weight. She was determined to reach her goals — and through dedication and hard work she did. Now, Jillian serves as a role model for others who want to better themselves and achieve their own personal fitness goals. Jillian can be seen on TV shows in more than 35 countries and has her own DVD series, book and meal delivery plan. For more information please visit www.jillianmichaels.com.