DALLAS, May 7, 2008 – HBO Sports, NFL Films and the Dallas Cowboys will team up this summer for an all-access look at what it takes to make it in the National Football League when HARD KNOCKS: TRAINING CAMP WITH THE DALLAS COWBOYS debuts in August. The first sports-based reality series – and one of the fastest-turnaround reality series – kicks off its fourth season WEDNESDAY, AUG. 6 (10:00-11:00 p.m. ET/PT), exclusively on HBO. Subsequent hour-long episodes air each Wednesday at the same time, culminating in the Sept. 3 season finale, with regular encore plays on Thursdays.
“We are extremely excited that HARD KNOCKS will be returning this summer and reconnecting with one of the great franchises in professional sports,” says Ross Greenburg, president, HBO Sports. “With an abundant lineup of stars, the Cowboys are again one of the most intriguing teams in the NFL. We are as eager as a first-round draft choice for next summer’s camp.”
“It’s the most challenging, high-profile project of the year for NFL Films,” says NFL Films president Steve Sabol. “There is no shooting script, no structure, no format. The storylines change weekly. For NFL Films, it is a six-week-long audible. We’re privileged to be able to work with HBO and the Cowboys.”
The five-episode cinema verité series will focus on the daily lives and routines of players and coaches as the Dallas Cowboys, an organization steeped in championship tradition, prepare for the 2008 NFL season in the ultra-competitive NFC East. HARD KNOCKS: TRAINING CAMP WITH THE DALLAS COWBOYS will chronicle second-year head coach Wade Phillips and an intriguing mix of high-profile veterans, free agents and rookie hopefuls throughout training camp and the preseason. Each week, viewers will watch as players experience drills, meetings and fun, while struggling to prove they have what it takes to make the team and make their mark in the NFL.
“HBO’s ability to develop sports and entertainment franchises is unmatched in television,” says Jerry Jones, owner and general manager, Dallas Cowboys. “They commit the resources to do it the right way, and they know how to effectively reach sports fans. This is an opportunity for the Cowboys to bring millions of our fans closer to our team and the training camp experience.”
A 24-person NFL Films crew will live at the Cowboys’ training camp, shooting more than 700 hours of video over the course of the series. Camera and sound crews will be given unencumbered access to the players’ and coaches’ meeting rooms, training rooms, dormitories and practice fields.
HARD KNOCKS launched with the Baltimore Ravens in 2001, followed by the Dallas Cowboys in 2002. The series resumed in 2007 with the Kansas City Chiefs and a return to the NFC was in the cards for 2008.
“Hard Knocks: Training Camp with the Kansas City Chiefs” recently won a Sports Emmy® Award for Outstanding Music Composition.