CHICAGO (July 7, 2008) – The Chicago Cubs announced today that Anheuser-Busch has renewed its marketing relationship with the team and will continue as the exclusive malt beverage sponsor during Cubs broadcasts on WGN-TV through the 2013 season.
With the deal, Budweiser and Bud Light – the official beer sponsors of Major League Baseball and 26 MLB teams – maintain and enhance their presence at historic Wrigley Field.
As part of the renewed agreement, Anheuser-Busch gains exclusive naming rights to brand the Batter’s Eye Suite in centerfield and retains its rights to the Bud Light Bleachers, home to some of the most sought-after seats in all of baseball.
Budweiser and Bud Light will remain the exclusive malt beverage advertiser within The Friendly Confines’ seating bowl and bleachers, and retain the ability to use the Cubs’ logo for marketing and promotional purposes, including advertising, merchandising and point-of-sale materials at retail. “Cubs fans are among the most loyal and passionate in all of sports, and you’d be hard pressed to find one who doesn’t appreciate the impact Wrigley Field and WGN have had in shaping their love affair with the team,” said Tony Ponturo, vice president of global media and sports marketing for Anheuser-Busch, Inc. “We’re excited to continue on as a part of Chicago Cubs baseball.”
“We are pleased to continue our long-standing relationship with Anheuser-Busch for the next five years,” said Cubs Chairman Crane Kenney. “Anheuser-Busch was our first naming rights sponsor with the Bud Light Bleachers and we look forward to seeing this relationship continue to grow.” “As Chicago’s Very Own, WGN-TV is proud to continue our long-term relationship with one of the most admired companies in the industry, Anheuser-Busch,” commented Tom Ehlmann, VP/general manager of WGN-TV. “We’re looking forward to some great seasons together.”
Budweiser American-style lager and Bud Light American-style light lager are the world’s best-selling beers. Based in St. Louis, Anheuser-Busch ranked No. 1 among beverage companies in FORTUNE Magazine’s Most Admired U.S. and Global Companies lists in 2008.
Anheuser-Busch is one of the largest theme park operators in the United States and one of the world’s largest recyclers of aluminum cans. For more information, visit www.anheuser-busch.com.
WGN-TV (Channel 9) is Chicago’s CW network affiliate, programming a strong schedule of news, sports and entertainment. WGN’s digital signals are available throughout the Chicago area on WGN-DT, with most CW programs and all Chicago Cubs, White Sox, Bulls and Blackhawks games in high definition on Channel 9.1 (Comcast Cable 192, RCN Cable 513, WOW Cable 206, DIRECTV HD 9, and DISH Network HD 9 & 6316); and LATV on Channel 9.2. Outside the Chicago area, WGN America is carried nationally via cable, telco and satellite. WGN-TV is a Tribune Broadcasting station. For additional information, visit WGN-TV’s web site at www.wgntv.com.