WGN America and World Wrestling Entertainment(R) (NYSE:WWE) enter the ring with a new television partnership. WWE Superstars, a first run, original program will air exclusively on WGN America, Tribune Broadcasting’s national Superstation.
The action-packed WWE Superstars, part of a new multi-year agreement with WGN America, will be produced by WWE and will feature Superstars and Divas from the entire WWE roster. The hour-long weekly program, scheduled to debut in April 2009, will provide WGN America viewers the chance to see Superstars and Divas from all three WWE franchises in one program. WWE Superstars is scheduled to air on Thursday nights at 8 and 11pm ET with an additional run on the weekend.
“WWE is one of the great American brands on television and we are thrilled to announce our partnership. The addition of WWE Superstars to WGN America’s lineup signals our intention to add more tent-pole programs to our network brand strategy. Going forward, we will play to win,” said Ed Wilson, Tribune Company’s Chief Revenue Officer and Tribune Broadcasting President.
“WWE programming has a tremendous track record of consistently delivering a diverse and advertiser friendly audience. We fully anticipate that WWE Superstars will be a ratings winner for WGN America,” said Kevin Dunn, WWE Executive Vice President of Television Production.
“WGN America is a general entertainment network featuring original and syndicated series, major league sports including baseball and basketball, as well as theatrical movies. We are committed to delivering compelling, original first-run programming for our viewers and WWE Superstars is the perfect illustration of our strategy,” said Sean Compton, Senior Vice President of Programming & Development, Tribune Broadcasting.