XBIZ Research, the research and analysis arm of adult entertainment industry media organization XBIZ, has released the official results of the first-ever adult entertainment market research study, offering statistical information on business growth/decline trends as well as top issues of concern impacting adult entertainment companies.
The economy has taken its toll on this supposed recession-proof business: tanking DVD sales, free porn online, content piracy and governmental regulations are just a few issues forcing adult companies to take drastic action, and even industry mogul Larry Flynt and Girls Gone Wild mastermind — and controversial tabloid magnet — Joe Francis have turned to Congress for help.
XBIZ Research’s market study is the first research project of its kind to shed light on an industry with decades of proven business success but without professional research data to accompany it.
“As the adult entertainment industry’s leading source for technology-focused business news and information, XBIZ holds an unbiased position within the adult entertainment industry, which has allowed us to conduct the first dependable research study focused on the business side of this fast-changing industry,” XBIZ President Alec Helmy said.
XBIZ Research’s Adult Entertainment Industry Market Research Report is a compilation of statistical data following a survey-driven research process helmed by XBIZ Research Director Sarah LoPrinzi, whose previous research and analysis focuses have ranged from alternative energy sources to U.S. military intelligence.
“This industry’s business patterns provide valuable information to markets outside of adult entertainment,” LoPrinzi said. “Adult entertainment businesses employ unique technologies and innovative business models while maintaining a pattern of frequent change. Business professionals from all industries will gain new insight from our market research.”
LoPrinzi will debut her findings and lead a roundtable discussion of the issues facing the adult entertainment industry during the XBIZ State of the Industry Conference, scheduled Feb. 10-12 at the Warner Center Marriott in Woodland Hills, Calif.