Fuller, Smith & Turner P.L.C., London’s last remaining traditional family brewer, is delighted to announce that, following a successful launch and incredible customer reaction, Gales Seafarers Ale has now sold over 1,000 barrels.
Gales Seafarers Ale was launched into Fuller’s permanent cask range in April, with a donation of £3 per barrel sold being made to Seafarers UK, the UK’s leading maritime charity.
To celebrate this milestone, Fuller’s invited Commodore Barry Bryant , Director General, Seafarers UK and other Seafarers staff to the Griffin Brewery to receive a cheque, to the value of £3,000.
However, Fuller’s brands marketing manager, David Spencer, was on hand to deliver something of a surprise to the charity, by announcing that Fuller’s had decided to increase the contribution to £5 per barrel.
David said: “Seafarers Ale has really caught our drinkers’ imaginations and we’re absolutely thrilled with how well it is selling. The great tasting beer, superb branding and charitable aspect have all come together to create a compelling package and our own pubs and the free trade have taken it to their hearts.
“We are very proud to be able to support Seafarers UK in this way, and because we want them to share in the beer’s success, we decided to increase the donation per barrel.
“I am delighted to hand over a cheque for £5,000, the first of many I’m sure.”
Commodore Barry Bryant, Director General, Seafarers UK, said: “It was a great pleasure to be invited to the Griffin Brewery to receive the cheque to mark the sale of the first 1,000 barrels of Seafarers Ale.
“£3,000 would have gone a long way to helping seafarers and their families in need, so Fuller’s decision to increase their donation per barrel, making the cheque £5,000 instead, was a fantastic, and very welcome, surprise.
“We are overjoyed at how Fuller’s and their customers have really got behind this beer and we look forward to celebrating the next milestone in the near future.”