Samuel Adams Unveils New Collection of Fall Seasonal Brews

0610_sam_adamsDunkelweizen is the Latest Addition to Samuel Adams Family of Beers Rounding Out New Samuel Adams Harvest Collection Variety Pack

The brewers at Samuel Adams are proud to introduce their newest seasonal variety pack, the Samuel Adams Harvest Collection, featuring six distinct craft beers and including a new style; Samuel Adams Dunkelweizen, available exclusively in the Harvest Collection pack. The Harvest Collection offers beer lovers a selection of unique craft beer styles reflective of the fall season that provide quality and full-flavor for the cooler days of autumn. The versatility of these brews make it a must-have for entertaining occasions throughout autumn.

In 1984, Jim Koch introduced Samuel Adams Boston Lager to beer drinkers in Boston at a time when fresh, full-flavored beers were mostly unavailable in America. Jim went on to help pioneer the craft beer revolution in the United States, and today, while Samuel Adams beer is less than 1% and the craft beer industry is just 5% of total beer sales in the United States, craft beer is outpacing beer sales as a whole. Jim and the brewers at Samuel Adams are always looking for ways to push the boundaries of beer by traveling the world, trying new styles and looking for interesting ingredients to introduce to the American beer drinker. After yearly trips to Bavaria to hand-select hops for the Samuel Adams family of beers, Jim’s idea to brew a traditional Bavarian Dunkelweizen was born, and the brewers in Boston gladly accepted the challenge.

“We’re constantly experimenting with new styles in the brewhouse to offer a craft beer for every season from our Samuel Adams Winter Lager brewed with cinnamon and ginger to our White Ale brewed with 10 spices perfect for spring, and from our Summer Ale made with grains of paradise and lemon zest perfect on those hot summer days to our OctoberFest, a malty, hearty beer reflective of autumn,” said Jim Koch, brewer and founder of Samuel Adams beer. “By offering a seasonal variety pack like the Samuel Adams Harvest Collection, drinkers have the opportunity to taste and enjoy six unique craft beer styles.”

Dunkelweizen translates to “dark wheat” and is a traditional German ale brewed as a darker and stronger version of the Bavarian Weissbier from the 15th century. Samuel Adams Dunkelweizen is a unique, authentic representation of this beer style with a complex flavor and crisp finish. Dark amber-brown in color, this unfiltered ale is brewed with traditional Bavarian yeast, which imparts a wide spectrum of flavors and aromas from spicy clove and nutmeg to tropical fruits and banana.

The Samuel Adams Harvest Collection Variety Pack will be available nationwide beginning in August, for a suggested retail price of $13.99-$15.99. The other five full-flavored craft beers in the 12-pack collection are:

Samuel Adams Boston Lager was first brewed in Jim Koch’s kitchen in 1984. This beer helped lead a beer renaissance in America by reviving a passion for full-bodied brews that are robust and rich in character. This beautiful, deep amber color lager is brewed using only the four classic beer ingredients and centuries old brewing methods.

Samuel Adams OctoberFest is brewed to celebrate the arrival of autumn. The first thing you notice when pouring a glass of this seasonal beer is the color. Samuel Adams OctoberFest has a rich, deep golden amber hue, which itself is reflective of the season. This hearty lager is rich with a blend of four malts – Harrington, Caramel, Munich, and Moravian – to create a delicious harmony of sweet flavors. The sweetness is balanced by the elegant bitterness imparted by the hand-selected Bavarian Noble hops.

Samuel Adams Cherry Wheat is a tangy, refreshing beer that is light on the palate and long on complexity. Combining Michigan cherries with a generous portion of wheat malt produces a bright, lively ale with a crisp finish. A small amount of honey enhances the natural sweetness of the fresh cherries.

Samuel Adams Brown Ale was chosen by more than 11,000 beer lovers across the country who sampled it to join the Samuel Adams family of beers. This traditional ale is brewed with a malted barley blend, imparting notes of toasted malt, biscuit, nut and caramel. With mild hop character, this beer satisfies the soul yet doesn’t overwhelm the palate.

Samuel Adams Irish Red Ale is malty and slightly sweet, balanced by earthy notes from the hops. The gentle rain and fertile soil of Ireland helped inspire this style of ale, known for being remarkably balanced. Pale and Caramel malts give the beer its rich, deep red color and distinctive caramel flavor. The sweetness of the malt is pleasantly balanced by a pronounced hop bitterness and an earthy note from the East Kent Goldings hops. Samuel Adams Irish Red finishes smooth and leaves you wanting to take another sip.


The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager , and it helped catalyze what became known as the American craft beer revolution.

Today, the Company brews more than 21 styles of beer. The Company uses the traditional four vessel brewing process and often takes extra steps like dry-hopping and a secondary fermentation known as krausening. It passionately pursues the development of new styles and the perfection of its classic beers by constantly searching for the world’s finest ingredients. While resurrecting traditional brewing methods, the Company has earned a reputation as a pioneer in another revolution, the “extreme beer” movement, where it seeks to challenge drinkers’ perceptions of what beer can be. The Boston Beer Company strives to elevate the image of American craft beer by entering festivals and competitions the world over, and in the past five years it has won more awards in international beer competitions than any other brewery in the world. The Company remains independent, and brewing quality beer remains its single focus. While Samuel Adams is the country’s largest-selling craft beer, it accounts for just under one percent of the U.S. beer market. For more information, please visit