Labatt Blue launches Bills 50th Anniversary Promotion
Two of Buffalo’s hometown favorites are teaming up. In celebration of the Buffalo Bills 50th Anniversary, Labatt Blue — Buffalo’s best selling beer — announced a “golden” opportunity for Western New Yorkers who love the team and the beer. People can search inside specially marked 16 ounce can, 12-packs of Labatt Blue for one of 50 golden cans. Each golden can winner gets 50 Buffalo Bills prizes.
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Labatt Blue also will highlight some of the best Bills’ moments on three collectible, retro-style cans available in the specially-marked 12-packs. The cans recap: “The Hit Heard Round the World” from December 26, 1964; the “Greatest Comeback” from January 3, 1993; and “Count me in with Buffalo” in the Summer of 1959. This memorable moment led to the start of the Bills franchise in Buffalo.
Consumers can collect all three “Bills’ moments” while searching for the golden can — which may get them an Ultimate Bills Prize Package. Go to www.mybluemybills.com for more information.
“Beer and football season go hand-in-hand. Our retro cans replay some great football moments in Buffalo,” said Ryan Daley, associate brand manager for Labatt Blue. “While collecting them, 50 lucky Western New Yorkers will find a golden can which they can redeem for a package of 50 Bills prizes. We’re looking forward to a great season. Go Bills!”
“Labatt Blue is a Buffalo favorite and the perfect match for the Bills 50th Season,” said Bruce Popko, Bills senior vice president of business ventures. “We are excited to share amazing Bills’ moments and great prizes for the Labatt Blue Golden Can promotion and together provide this opportunity to the incredibly loyal fans of Western New York.”
The Ultimate Bills Prize Package includes items and experiences ranging from game tickets and autographed jerseys to meeting Bills All-Time Team members. Golden cans are found in specially marked 16 ounce can, 12-packs, available at participating retail locations in Buffalo, Rochester and Syracuse.
Always drink responsibly.
