Hoptober, New Belgium Brewing’s brand new seasonal, embraces autumn by offering a veritable cornucopia of flavors. With five hops and four malts, the result is a medium-bodied ale with a creamy mouthful. Now available in most New Belgium markets, Hoptober inspires a celebration of the season change.
The wide array of hops include Centennial, Cascade, Sterling, Willamette and Glacier hops, while pale and wheat malt are mashed with rye and oats. The medley of ingredients sparks a bonfire of citrus notes, fruity cheers and a bold finale.
“This beer is a Hop Lover’s dream within the Belgian idiom,” said Bryan Simpson, New Belgium spokesperson. “This beer is hop-forward but very well-balanced with generous mouthfeel.”
New Belgium, recognized for its watercolor labels, often has a tale to accompany their artwork. For Hoptober, the characters sparked some internal conversations. “The dancers around a bonfire originally seemed kind of pagan or Wiccan so we added a hula hoop and a unicycle – and voila – it was just the kind of party we like!” added Simpson.
Hoptober has 40 IBUs and is six percent ABV; available August through November.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Amber Ale and other Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit