Celebrate 200 years of Oktoberfest in style and authenticity with the introduction of Oktoberfest Wiesn, now available for the first time ever in the US. Oktoberfest Wiesn will be available in one-liter cans, with orders taken beginning June 1. In addition to the cans, Paulaner is making it easy to design eye-catching, Oktoberfest POS displays with five-pack display boxes comprised of one can of Oktoberfest Wiesn and one traditional Oktoberfest one-liter krug (mug).
Traditionally, Oktoberfest Wiesn, the actual blonde lager, urtyp-style beer was brewed and sold exclusively on the Munich Oktoberfest grounds. Now Germans, and their fellow American beer lovers, can celebrate the 200th Anniversary of Oktoberfest in true style and flavour. Oktoberfest Wiesn will be available for a limited time and a few weeks earlier in the US, in order to boost sales. Wiesn will only be available from July through October in one-litre cans that are perfect for consumers to bring to a party or to create their own authentic Oktoberfest celebration.
Wiesn beer is approximately 5.8% alcohol by volume, in keeping with the minimum alcohol by volume mandates of the Munich Oktoberfest Regulations. Wiesn is named after the location in which it is served at the Munich Oktoberfest grounds. The grounds are known as Theresa’s Meadows, or in German, “Theresia Weisn.” Thus, the Germans have nicknamed this beer the “Wiesn.” Oktoberfest Wiesn is not a wheat beer and is not to be confused with Weizen (meaning “wheat”) or Weisse or Weiss (meaning “white”). Wiesn is pronounced VEE-zin; while Weizen is pronounced VI-ZEN.
If one prefers brunettes, the number one selling Oktoberfest Marzen Amber will be available as well in twelve- pack bottles. Providing both the Marzen and the Weisn allows retailers to sell both a light blonde lager and darker amber, and gives consumers more options for their Oktoberfest celebrations.
The 16-day party in Munich attracts more than six million people every year who consume 1.6 million gallons of beer, 200,000 pairs of pork sausage, and 485,000 spit-roasted chickens during the two-week festival. Although one cannot compete with this, in keeping with tradition, Paulaner is offering this limited time sales promotion, which should excite consumers and allow them to celebrate in style.
So fill up those krugs and grab your dirndls and lederhosen and get out there and celebrate Oktoberfest!
Paulaner HP USA, purveyor of the world’s finest beers, is headquartered in Littleton, Colo., and imports Paulaner, Hacker-Pschorr, Fuller’s, O’Hara’s Irish Stout, Fruli, Birra Dolomiti and Dixie beers and Vigna Dogarina and Cavallina wines. This list of fine imports is now available throughout the United States at upscale, on-premise establishments. For more information about Paulaner HP USA visit paulanerhpusa.com http://www.paulanerhpusa.com