Skinny Dip, New Belgium Brewing’s summer seasonal, is making a splash again this year with its great taste and message of water advocacy. This year, Skinny Dip marketing is focused on a river in need that is important to 30 million users and water conservationists everywhere: the Colorado River.
The summer brew, with only 108 calories in each 12-ounce bottle, is an alternative to traditional “light” beers, with a unique and satisfying flavor. Skinny Dip is a bright blend of kaffir lime and sterling hops that makes the beer a full-bodied, figure-friendly choice for the flavor-minded.
In 2010, New Belgium partnered with both Jonathan Waterman and the Save the Colorado campaign as part of its water advocacy initiatives. Visit www.newbelgium.com to watch a video documenting Jonathan Waterman’s journey and learn more about what you can do about the plight of the Colorado River at www.savethecolorado.org .
“Skinny Dip has been an excellent vessel for sharing our passion for water rights and responsibility,” said Bryan Simpson, New Belgium spokesperson. “It’s become a summer favorite that people rally behind because it’s tied to something we all should support – our beloved rivers.”
The Save the Colorado campaign, initiated by New Belgium Brewing and the Clean Water Fund, will donate money to environmental non-profits in the Colorado River basin working to promote water conservation and protect the river.
Other members of the Save the Colorado campaign include:
Patagonia, Ventura, California
The Environment Foundation, Aspen, Colorado
Kenney Brothers Foundation, Denver, Colorado
National Geographic Maps, Evergreen, Colorado
Environment Now, Santa Monica, California
OARS, Angels Camp, California
Skinny Dip is available in most New Belgium markets through September.
Visit www.newbelgium.com for more information on Skinny Dip and other New Belgium beers, including food pairing suggestions.
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces eight year-round beers; Fat Tire Amber Ale, Ranger IPA, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit www.newbelgium.com.
