Finatics will have unprecedented access to Dolphins content when they want it, how they want it, and where they want it with the launch of the team’s new regular season postgame show, “5th Quarter with the FINSIDERS”. The program, which will air immediately following each Dolphins regular season game, marks the first time that an NFL franchise will distribute a post-game show across all media channels.
“This is about giving fans and sponsors what they want and need. Finatics told us they want the easiest and most personalized access to the highest quality Dolphins content. Sponsors told us they need the ability to connect with our passionate fan base however those fans are choosing to engage with the Dolphins, essentially at the original point of content,” said Jim Rushton, Sr. Vice President of Corporate Partnerships and Integrated Media for the Miami Dolphins. “5th Quarter with the FINSIDERS” is another piece of the puzzle that enables us to continue evolving the media experience fans and sponsors have asked for and expect. This first of its kind integrated media execution involves a lot of team work amongst our internal and external media partners and we appreciate how all have stepped up to bring it to reality starting September 12th.”
“5th Quarter with the FINSIDERS” will feature Head Coach Tony Sparano’s postgame press conference, postgame interviews of key players and other game-related features. The show will be broadcast from studios located in the Gate C Club Level of Sun Life Stadium with CBS4 sportscasters Jim Berry and Kim Bokamper, along with John Congemi, Keith Sims, and other personalities to be named at a later date.
Anchored by the team’s partnership with WFOR / MY33 Television and Clear Chanel Radio, “5th Quarter with the FINSIDERS” will allow fans to simultaneously experience the postgame audio and video content on a plethora of media devices.
–Broadcast WFOR-TV, MY 33 (Miami /Fort Lauderdale), WTVX-TV
Channel 34 and WTCN-TV, Channel 15 (West Palm
WBGG-FM, Big 105.9 and WINZ-AM, 940, the flagship
–Broadcast homes of the Miami Dolphins Radio Network, as well
Radio: as the 10 Station Miami Dolphins Radio Network.
Streaming audio and video on MiamiDolpins.com, and
streaming audio and video on the Dolphins Mobile
— Digital: Phone App.
–Sun Life StadiumVision, FanVision and the Video Board
Stadium: (Stadium Television Network).
The organization tested integrated media distribution with the “5th Quarter” for three games last season (Internet Video, Stadium Vision, FanVision, and Video Board) and during the “Fins on the Clock” NFL Draft Coverage (Broadcast Television, Broadcast Radio, Internet Audio and Video, Stadium Vision) and saw extensive ratings and audience growth on all media platforms. The large growth and popularity of the previous shows allowed the Dolphins to take the next step forward with the “5th Quarter with the FINSIDERS”, which will be supported promotionally on all team media assets.
The “Coach Tony Sparano Show” and “Dolphins Weekly,” both airing prior to Dolphins games, will also have the same ubiquitous distribution across multiple integrated media platforms starting this season.
The newly formed Dolphins Integrated Media Group will spearhead integrated advertising sales for the “5th Quarter with the FINSIDERS”. The Dolphins Integrated Media Group’s primary mission is to provide the team’s corporate partners with fully integrated multimedia marketing programs comprised of new and existing Dolphins media and sponsorship assets including audio, video, text, print and in-stadium elements.