To celebrate the October 26th hardback release of Dethroning the King: The Hostile Takeover of Anheuser-Busch, an American Icon , the Zoo is giving away ONE copy, courtesy of Wiley Publishing, to ONE lucky winner.
How did InBev, a Belgian company controlled by Brazilians, take over one of America’s most beloved brands after barely a whimper of a fight? Timing, and some unexpected help from powerful members of the Busch dynasty, the very family that had run the company for more than a century.
In Dethroning the King, the award-winning financial journalist who led coverage of the takeover for the Financial Times details how the drama that unfolded at Anheuser-Busch in 2008 went largely unreported as the world tumbled into a global economic crisis second only to the Great Depression. Today, as the dust settles, questions are being asked about how the “King of Beers” was so easily captured by a foreign corporation, and whether the company’s fall mirrors America’s dwindling financial and political dominance.
The book discusses how the takeover of Anheuser-Busch will be seen as a defining moment in U.S. business history; reveals the critical missteps taken by the Busch family and the Anheuser-Busch board; and argues that Anheuser-Busch had a chance to save itself from InBev’s clutches, but strong forces behind the scenes forced it to capitulate
From the very heart of America’s heartland to the European continent to Brazil, Dethroning the King is the ultimate corporate caper and a fascinating case study that’s both wide-reaching and profound.
Entering the giveaway is simple, fill out the form below with your name and email address.
This contest is open to all residents of the U.S. and will close on November 30th, 2010 at 11:59 pm EST.
You can enter this contest once every day until the contest closes.
The winners will be chosen at random and notified via e-mail. Multiple entries in one calendar day by any entrant will result in disqualification. The TMR Zoo will not be responsible for lost or missing mail. Good luck!!
Visit our main contest page to see all active contests running at the Zoo.