PorterHouse Media , the production company founded by master video remixer DJ Steve Porter, will create a series of ten videos that will air on ESPN in conjunction with the weekly NFL games. After creating videos that aired as the 2010 NBA Playoff/Marketing Campaign, the 2010-2011 NFL season allowed PorterHouse Media to again successfully bridge sports and music.
“Our production team at PorterHouse Media has thoroughly enjoyed the past projects we have collaborated on with ESPN, and both the team and myself are very excited for this next challenging opportunity to create something special for the 2010-11 NFL season.”- Steve Porter
On September 9th , Steve appeared live on ESPN’s ” NFL Countdown,” where he debuted “Get Your Popcorn Ready,” a mash-up of NFL’s stars Terrell “T.O.” Owens and Chad Ochocinco. With the release of this video, ESPN filmed and aired an exclusive “Behind the Scenes” look at Steve Porter in his studio, illustrating how he creates his remixes.
PorterHouse also created “That’s My Brother,” which premiered on September 19th. This revolved around Eli and Peyton Manning (brothers who are among the NFL’s best quarterbacks) and debuted right before they went head-to-head in a New York Giants/Indianapolis Colts match up.
The latest PorterHouse creation debuted last Sunday, October 31st on NFL Countdown . Titled ” One Clap,” it revolves around Minnesota Vikings’ Randy Moss. The most successful of the weekly NFL videos so far, “One Clap” has over 1,000,000 views on YouTube in just a couple of days and remains on the front page of YouTube Sports. This video’s outstanding response is evidence of this campaign’s continued success; sports and music fans alike are waiting each week for the latest PorterHouse video remix!
PorterHouse Media: PorterHouse Media is a full service multi-media production company headquartered in Holyoke, Massachusetts. Our mission is to deliver high quality entertainment through unique audio and visual compositions. Our founder Steve Porter has been credited with being the pioneer in this field. On the cutting edge of viral marketing and advertisement, PorterHouse Media offer spontaneous word of mouth enthusiasm. PorterHouse Media has created a fresh and exciting marketplace to reinvent the “cool factor” of any company or brand. Please visit www.porterhousemedia.com for more info.