Activision: Call Of Duty Black Ops Won’t Sell Like Modern Warfare 2

Activision seems to think that Call of Duty: Black Ops won’t be as popular as the previous entry into the series, Modern Warfare 2. They claim it will sell 20% less than MW2, despite the game showing better interest in pre-sales hype.

According to investment banker Cowan & Company’s VP Doug Creutz:

“This [sales figure] includes an assumption that the upcoming Call of Duty: Black Ops comps negatively against last year’s Call of Duty: Modern Warfare 2, despite the fact that on several pre-release metrics cited by management Black Ops is tracking ahead of Modern Warfare 2. We think management’s guidance implies Black Ops units down roughly 20 per cent versus Modern Warfare 2.”

Wedbush-Morgan analyst Michael Pachter thinks the game will “only” sell 13M units due to being “held back by competition, a slower market for boxed product and lower review scores”, which is truly head-scratching since there’s no major shooter being released, Halo: Reach and Medal of Honor having been released weeks ago, Black Ops will be available digitally, and unless he’s actually played the game, he has no idea what the review scores will be.

It’s more likely Black Ops will perform less than MW2 simply because MW2‘s sales were a major fluke driven by word of mouth and the rep of Call of Duty 4: Modern Warfare. Regardless, %20 off a $550M launch would be a $440M payday through the first five days, something we’re sure Activision would be pleased with.

Call of Duty: Black Ops will be released tomorrow on November 9 for PC, Xbox 360, PlayStation 3 and Wii.

Jonah Falcon is a blogger for TMRzoo and GameStooge.com and covers all gaming consoles and platforms including Sony Playstation 3, Microsoft XBOX 360, Nintendo Wii, Sony PSP and computer games designed for Mac OS, Microsoft Windows and Linux operating systems. Jonah provides his readers with reviews, previews and up to date gaming industry news and rumors.

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