The extended cut of the 2010 Victoria’s Secret Holiday Commercial: “A Thousand Fantasies” aired for the first time last night on CBS during The Victoria’s Secret Fashion Show. Directed by Michael Bay, the holiday commercial stars the world famous Victoria’s Secret Angels Adriana Lima, Rosie Huntington-Whiteley, Chanel Iman, Candice Swanepoel, Lily Aldridge, Katsia Zingarevich, and Erin Heatherton. The commercial was filmed in the Midwestern cities of Chicago and Milwaukee and features the sexiest lingerie for this holiday season.
Director Michael Bay, who is known for his action films including Pearl Harbor, Armageddon and, most recently, the Transformers series, took over Chicago and Milwaukee’s biggest city landmarks for this blockbuster shoot. The Angels literally stopped traffic while filming at Chicago’s La Salle Bridge and also took over the historic Lyric Opera House in Chicago and the Milwaukee Art Museum.
Ed Razek, Victoria’s Secret Chief Marketing Officer, commented, “Our holiday campaigns have a certain requirement to be fairly epic at this point. We hire the biggest directors in the world to shoot the biggest models in the world.” Throughout the month of December, Victoria’s Secret will post a web series to VS All Access on VictoriasSecret.com that will give an insider’s look at the making of the new holiday commercial.
The theme of the 2010 holiday campaign is “One Gift, A Thousand Fantasies” and features the Angels modeling the gifts guaranteed to make fantasies happen just in time for the holiday season. New this holiday is the sexy limited-edition Miraculous push-up bra ($250), matching v-string ($50) and garter belt ($90) embellished with pink Swarovski® elements.
The 2010 holiday collection is available for purchase at www.victoriassecret.com, in the Victoria’s Secret Catalogue, in Victoria’s Secret stores nationwide, and on the new Victoria’s Secret iPad app.
The full 90-second extended commercial and more can be seen at VS All Access on VictoriasSecret.com and by following us on our recently launched Twitter account at @VictoriasSecret.
About Victoria’s Secret:
Victoria’s Secret is the leading specialty retailer of lingerie, apparel and beauty products, dominating its field with modern fashion-inspired collections, prestige fragrances and cosmetics, celebrated supermodels and world-famous runway shows. A business of Limited Brands (NYSE: LTD), its more than 1,000 Victoria’s Secret Lingerie and Beauty stores, the catalogue and VictoriasSecret.com allow customers to shop the brand anywhere, any time, from any place.