Miller Lite: Celebrate The Holidays With America’s Best Tasting Light Beer

by TMR Newswire on December 24, 2010

MillerCoors hauled in 11 medals this year at the Brewers Association’s annual Great American Beer Festival (GABF). Among the highlights of the competition, Miller Lite bested 52 other entries to take gold in the American-Style Lager or Light Lager category and Blue Moon Brewing Company and Dr. David Ryder were honored as Large Brewing Company and Brewer of the Year.

The brewery honor was just the beginning for the Tenth and Blake Beer Company, the craft and import division of MillerCoors. Eight of the 11 MillerCoors medals went to Tenth and Blake brands.

“Once again, our commitment to brewing great beer has been confirmed by our peers and by beer drinkers around the country,” said Ryder. “This year’s wide-ranging awards, from Miller Lite’s prestigious gold to Schwarzbier’s bronze, support our belief that MillerCoors has the greatest, most diverse portfolio in the American beer business.”

The complete list of medals won by MillerCoors at the 2010 GABF:

Gold
• Miller Lite – American-Style Lager or Light Lager
• Hamm’s – American-Style Specialty Lager or Cream Ale
• Flor Hosen (The Sandlot) – German-Style Marzen
• Dunkel (AC Golden) – European-Style Dunkel
• Blue Moon Chardonnay Blonde – Fruit Beer
• Blue Moon Summer Honey Wheat – Specialty Honey Beer

Silver
• Random Luck (The Sandlot) – American-Style or International-Style Pilsener
• German Pilsner (AC Golden) – German-Style Pilsener
• Clueless Beer Writer (The Sandlot) – Vienna-Style Lager

Bronze
• Miller Genuine Draft – American-Style Lager or Light Lager
• Schwarzbier (AC Golden) – American-Style Dark Lager

Since 1996, including medals previously won as Miller Brewing Company and Coors Brewing Company, MillerCoors has won a combined 232 medals at the Great American Beer Festival and the bi-annual World Beer Cup, also hosted by the Brewers Association.

The Great American Beer Festival, held in Denver September 16-18, boasted more than 3,600 different beers from 519 U.S. breweries. It has become the signature event in the U.S. brewing industry, and its medals are recognized as among the most prestigious in this business. Once again, more than 50,000 beer enthusiasts attended this year’s event.

About MillerCoors
Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company’s premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, WI and two microbreweries, the 10th
Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America’s best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company

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