Jägermeister have officially launched the Jägermeister iPhone App, featuring a virtual Tap Machine which allows iPhone users to “pour” an ice cold shot of Jager or even pour a shot for their friends using two iphones.
Not only does this mark the first App for Jägermeister, it also leads the way amongst an extremely limited # of apps offered within the Wine & Spirits industry.
The app is free and restricted to those of legal drinking age and older.
I can assure you that this is just the first of a number of exciting digital initiatives for the Jägermeister brand as we enter 2010.
