Miller Lite, the original light beer that encourages legal-drinking-age consumers to “Taste Greatness,” today announced the launch of a new wedding gift registry web site created for guys who love the taste of their beer.
Inspired by the debut of the brand’s newest television ad, which takes a light-hearted look at an engaged couple registering for gifts, www.MillerLiteRegistry.com will feature popular, high-quality items such as stainless steel coolers, grills, barware and more. It works like other gift registry web sites, allowing guys to select gifts that friends and family can easily access and order online. The gift registry also can be accessed through the Miller Lite page on Facebook.
“Until fine china features our favorite sports teams’ logos, guys just aren’t going to be that enthusiastic about traditional wedding gift registries,” said Grant Leech, vice president of marketing for Miller Lite. “The Miller Lite Registry allows guys to choose great gifts they can actually get excited about and use every day.”
The Miller Lite Registry is not limited to wedding gifts. Unlike some other online registries, the site is open to anyone who wants to find great Miller Lite items, be it for a wedding, anniversary, birthday, college graduation or any occasion that calls for gift-giving.
“We don’t discriminate against anyone,” Leech said. “Single guys, engaged guys, guys who’ve been married for 15 years – even guys who never want to get married – they all are encouraged to check out MillerLiteRegistry.com. There’s something there for everyone interested in great taste.”
The new 30-second spot, titled “Registry,” debuted this weekend and will air during a busy sports window – the men’s college basketball finals, the push towards the pro basketball playoffs and the start of baseball season. The commercial will also be available online at www.MillerLite.com or on Facebook.