Gosling’s of Bermuda and the Boston Red Sox announced today that they have reached a multifaceted corporate partnership agreement, making Gosling’s the “Official Rum of the Boston Red Sox”. Gosling’s will also have their logos and marks displayed at Fenway Park, the 98 year old home of the Boston Red Sox and the oldest ballpark in Major League Baseball. Financial terms were not disclosed.
Founded in Bermuda in 1806 by James Gosling, Gosling’s signature spirit is their deep, rich Black Seal Rum, which has won over six top awards internationally and is now winning over converts locally.
Seventh-generation Gosling’s president, Malcolm Gosling, summed up the new association this way: “We are extremely proud to be part of Red Sox Nation and look forward to a bright and sunny relationship as more and more fans discover something called the Dark ‘n Stormy®.”
Gosling’s unique rums, the dark Black Seal and a new Gold Rum, will henceforth be available wherever spirits are sold at Fenway Park, including all luxury suites at the facility.
Additionally, the popular Boardroom meeting facility in the EMC Club will be named the “Dark ‘ n Stormy Boardroom” as a tribute to the popular Gosling’s cocktail. Made with 2 oz. of Black Seal Rum and topped with Gosling’s Stormy Ginger Beer, the heat-beating Dark ‘n Stormy has long been the national drink of Bermuda.
“It is exciting to call Gosling’s a corporate partner and we welcome them to the Red Sox family,” said Red Sox Chief Operating Officer Sam Kennedy. “We thank them for their commitment to the Red Sox and our worldwide fan base known as ‘Red Sox Nation,’ many of whom are Bermudians. The presence of Gosling’s products at the ballpark combined with the availability of the ‘Dark ‘n Stormy Boardroom’ will be a real treat for all of our fans.”
The Red Sox and Gosling’s encourage fans to enjoy Gosling’s products responsibly.
More about Gosling’s Rums: A family business for over 200 years, Gosling’s is Bermuda’s oldest business house, and is the largest exporter of a Bermuda-made product. Since 2004, seventh generation, E. Malcolm B. Gosling has been spearheading a major expansion of the brand. Gosling’s offers three distinctive, hand blended award-winning rums; the flagship Black Seal Rum, winner of the coveted Platinum Award, Gold Bermuda Rum and the Family Reserve Old Rum. Dark ‘n Stormy is a registered trademark of Gosling’s Export (Bermuda) Limited, Hamilton, Bermuda.