Bud Light is headed to Dallas to set the stage for pro football’s biggest game with four days of exclusive concerts and events at the epicenter of good times – the Bud Light Hotel. After debuting during last year’s big game in Miami, the Bud Light Hotel has quickly become one of the hottest destinations during pro football’s biggest weekend. This year, Bud Light is temporarily re-branding a hotel in the heart of downtown Dallas. The Bud Light Hotel features a Texas-sized tent (132’ x 230’), which will house luxury VIP areas and transform the hotel’s parking lot into a premiere concert venue capable of hosting 3,500-
plus guests (21 years of age and older).
The 193-room Bud Light Hotel will officially open on Thursday, February 3, at 1033 Young Street in downtown Dallas. With a star-studded line-up of concerts and exclusive events – as well as surprise appearances from celebrity guests – the Bud Light Hotel will be the place to party in Dallas. The full line-up of events and
scheduled performers includes:
Thursday, February 3 – Kick-off night party featuring The Fray with Lifehouse (doors open at 8:15 p.m.)Friday, February 4 – The Playboy Party featuring Snoop Dogg, Warren G and Flo Rida (invitation only)Saturday, February 5 – Bud Light presents concerts by Nelly, Ke$ha and Pitbull (doors open at 8:15 p.m.)Sunday, Feb. 6 – Bud Light “Texas Sized Tailgate” featuring Dierks Bentley with Jack Ingram(doors open at 2 p.m.)
“The Bud Light Hotel couples star-studded musical entertainment with the exclusive Playboy party – a staple ofthe party scene during football’s biggest weekend – to create an experience unlike any other for football fans,” said Mike Sundet, senior director of Bud Light brands. “Bud Light can always be found at the center of goodtimes, and adult beer drinkers descending on Dallas can count on us to help get the party started in the daysleading up to pro football’s crown jewel event.”
Tickets for the Thursday, Saturday and Sunday events at the Bud Light Hotel are available through variouspromotions throughout the Dallas area. For more information, visit www.BudLightHotel.com.
The Playboy Party
The legendary Playboy party promises to be bigger and better than ever as it takes place at the Bud Light Hotel– the epicenter of good times all week long. For one night only, Playboy will transform the Bud Light Hotel’sconcert venue into a world-wide tour of current and future Playboy Club locations – Las Vegas, Miami, Macau,London and Cancun – bringing the five cities to life.
Celebrities, athletes and VIP guests will enjoy performances by legendary rappers Snoop Dogg and Warren Gas well as rappingsensation Flo Rida. Guests will also have the opportunity to mingle with a bevy of PlayboyPlaymates and Playboy models and enjoy the sounds of the “Captains of Industry” – S.K.A.M. Artist DJsStoneRokk and Graham Funke.
This is Playboy’s 11th time hosting a party during pro football’s most important weekend of the year. Lastyear’s party was held at the Sagamore Hotel in Miami the weekend of the big game. Celebrities and athletes in
Playboy Party, Concerts Headline Event Line-Upattendance at previous events include Kanye West, Usher, Lil Jon, Lauren Conrad, Common, Bradley Cooper,Alyssa Milano, Jeremy Piven, Adrian Grenier, Nick Cannon, Gabrielle Union, Tiki Barber, Tony Romo and Tony Gonzalez.
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.9 percent share of U.S. beer sales to
retailers. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a
50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch is a major manufacturer of aluminum cans
and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more
information, visit www.anheuser-busch.com.