Just in time for the whole of the UK to go rugby crazy, Fuller’s has launched a brand new seasonal ale, Front Row.
Front Row is a wonderfully moreish 3.7% beer, which will be available throughout February and March in selected Fuller’s pubs. It is a lovely light ruby coloured ale which is certain to quench the thirst even after the toughest battle in the scrum.
The beer will be supported in pub by posters and strut cards, all bearing the striking new Front Row imagery and officially launched at an event at one of Fuller’s most iconic rugby pubs, The Turk’s Head, just a stone’s throw from the famous Twickenham Stadium. The event will be hosted by former England, Gloucester and Wasps front row player Phil Vickery.
Anyone who buys a pint of Front Row will also be able to enter a simple text-to-win competition, for the chance to score some fantastic limited edition Front Row merchandise from Phil Vickery’s Raging Bull brand.
Fuller’s Head Brewer, John Keeling, said; “I live just a short walk away from Twickenham myself so the chance to brew a beer themed around one of the nation’s favourite sports is one I have enjoyed immensely.
“Front Row is very drinkable and has a real fruity bitterness from the Challenger hops that we have included in the brew. Its ABV makes it a true session beer, perfect for enjoying a pint either side of half time.”
John Roberts, Managing Director of The Fuller’s Beer Company, added: “There are few greater pleasures than watching a game of rugby with a pint in hand and we are confident Front Row will really hit the spot for rugby fans. In particular we think the pump clip will appeal as not only is it impactful, but appropriately, a bit wider than those of our permanent range.
“Fuller’s Front Row is a great addition to our seasonal ales portfolio and will help drive further excitement around the coming rugby internationals for publicans.”
Fuller’s Front Row joins Gales Swing Low on the London brewer’s seasonal beer list. Gales Swing Low will return at a later date.