The United Kingdom is a Nation of Romantics

The results of a recent survey conducted by Interflora show that romance is well and truly alive in the UK and surprisingly men and women are more or less on the same page when it comes to their plans for this year.

Where is the love?

Those who say romance is dead are way off the mark. Latest research from Interflora reveals that a resounding 71% of us plan to celebrate Valentine’s Day this year.

Full details of the compelling results can be found on the Interflora blog ( and a summary of the results are presented below.

When it comes to romance, though, it seems your postcode may be your most vital statistic.

This year, those living in Scotland are in for a great Valentine’s Day – almost 69% say they are planning to celebrate the most romantic day of the year.

Things aren’t looking so rosy for those living in Northern Ireland, though – only 46% of respondents are planning to surprise a loved one.

In London, 62% are gearing up for February 14th, as are 61% of those in the North West, the West Midlands and the South East and 60% in the East Midlands.

Let’s hope those who are a little absent-minded will have their memory jogged before the big day as 14% of men have been in the doghouse on previous Valentine’s Days when they forgot all about it.

Romance is blooming

Valentine’s Day wouldn’t be the same without flowers and this year red roses will, unsurprisingly, make up most of the bouquets sent, with 63% saying they will be selecting for arguably the most romantic of blooms. 11% will be sending roses of a different colour. And of the rose senders, 69% will be pulling out all the stops and sending a dozen.

The element of surprise is important too…

79% of men who give flowers prefer to surprise their partner with blooms delivered by a florist.

70% of women prefer to have flowers sent to their home address

Price of love

The average spend for Valentine’s Day this year will be between GBP36 and GBP50, with 42% of respondents spending between these amounts.

7% will be spending between GBP51 and GBP100 and only 1% will be pushing the boat out and spending at least GBP100.

What women want

When it comes to how the day is marked, there’s a surprising number of men getting it just right…

37% of men are planning to take their partner for a romantic meal

30% of women have put this top of their Valentine’s list.

19% of women would love to be whisked off for a romantic weekend, but sadly only 11% need pack their weekend bags.

Those wanting jewellery may be a little disappointed with only half of the 16% dreaming of it actually having a tell-tale box to unwrap.

When it comes to lingerie, both genders are in perfect agreement. So let’s hope the 9% of men buying sexy underwear will be giving it to the 9% of women hoping their present will be of the lacy kind.

Interflora surveyed 2,634 adults living in the UK during January 2011.

Notes to editors

To view the full survey infographic,please visit the Interflora Blog at

Source: Interflora