Paranormal Activity 2 Tops List of DVD Sales and Rentals

Rentrak Corporation (Nasdaq: RENT), today announced the top ten DVD sales and rentals for the prior week based on estimated consumer spending.

According to the company’s Retail Essentials and Home Video Essentials tracking services, the top ten selling DVDs and the top ten most-rented motion pictures, per data collected for the week ending February 13, 2011 include:

About Retail Essentials ®

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

Rentrak Top 10 Selling DVDs*  
1 Paranormal Activity 2 Paramount (NYSE: VIA and VIA.B) 1  
2 Beverly Hills Chihuahua 2 Disney (NYSE: DIS) 2  
3 For Colored Girls Lionsgate (NYSE: LGF) 1  
4 Life As We Know It Warner Bros. (NYSE TWX) 1  
5 Red Summit Entertainment 3  
6 Secretariat Disney (NYSE: DIS) 3  
7 You Again Disney (NYSE: DIS) 1  
8 Open Season 3 Sony (NYSE: SNE) 3  
9 Despicable Me Universal (NYSE: GE) 8  
10 Saw: The Final Chapter Lionsgate (NYSE: LGF) 3  
*Week ended February 12, 2011  
Rentrak Top 10 Renting DVDs  
1 Red Summit Entertainment 3  
2 Life As We Know It Warner Bros. (NYSE: TWX) 1  
3 Secretariat Disney (NYSE: DIS) 3  
4 Paranormal Activity 2 Paramount (NYSE: VIA and VIA.B) 1  
5 The Social Network Sony (NYSE: SNE) 5  
6 Let Me In Anchor Bay (NASDAQ: LCAPA, LCAPB) 2  
7 You Again Touchstone (NYSE: DIS) 1  
8 Takers Sony (NYSE: SNE) 4  
9 My Soul To Take Universal (NYSE: GE) 1  
10 Conviction Fox (NASDAQ: NWS) 2  

About Home Video Essentials ®

Home Video Essentials is Rentrak’s exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brickandmortar, online, and kiosk channels across North America. Rentrak is the world’s largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as alternative currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit