Under Armour (NYSE: UA), the Baltimore, MD-based leader in sports performance apparel, footwear and accessories today announced a multi-year partnership with 2010 Heisman Trophy winner Cam Newton, the dynamic leader of the Auburn Tigers’ BCS National Championship season.
The 2010 AP Player of the Year, who engineered one of the most prolific college football seasons of all-time, will be featured in a national advertising and in-store campaign in 2011. Additionally, Newton will showcase the latest innovations from Under Armour at this week’s NFL Scouting Combine.
Newton’s on-field NFL Scouting Combine uniform will include the Under Armour Coreshort, delivering stability for the core muscle groups for more speed, power and precision. He also will debut Under Armour’s latest football “Game Day Armour” collection, featuring the new Under Armour Combine Bolt graphic treatment – a cutting-edge design specifically engineered for elite athletes participating in Combine testing – and Under Armour E39, a compression shirt fitted with electronic touchpoints that track biometric signals.
“Cam Newton is an incredible talent and a proven champion whose skills are unique and exciting,” said Matt Mirchin, Senior Vice President, Sports Marketing, Under Armour. “He electrified the college football world this past season, and his commitment to training and preparation, along with his hunger to succeed at the next level, make him a perfect fit for the Under Armour family.”
Newton led the Tigers to an undefeated 14-0 season, culminating with the BCS National Championship. He became just the third player in major college football history to pass for 20 touchdowns and rush for 20 touchdowns in a season and the first quarterback in SEC history to throw for 2,000 yards and rush for 1,000 yards in the same season. Newton’s 51 total touchdowns in 2010 rank second on the NCAA’s all-time single-season touchdown list.
“I have had great experience with Under Armour products during some very important events in my career, and I am looking forward to continuing my relationship with the Under Armour team as I prepare for the NFL,” said Newton. “Under Armour products are on the cutting edge of technology, and I am looking forward to the opportunity to test new technologies and wear the most innovative footwear and apparel as a professional. I am honored to join the elite athletes that are part of the Under Armour family.”
Newton joins the growing team of offensive NFL stars who have recently signed with Under Armour, including Tom Brady, Miles Austin and Anquan Boldin.
About Under Armour, Inc.
Under Armour® (NYSE: UA) is a leading developer, marketer, and distributor of branded performance apparel, footwear, and accessories. The Company’s products are sold worldwide and worn by athletes at all levels, from youth to professional, on playing fields around the globe. The Under Armour global headquarters is in Baltimore, Maryland, with European headquarters in Amsterdam’s Olympic Stadium, and additional offices in Denver, Hong Kong, Toronto, and Guangzhou, China. For further information, please visit the Company’s website at www.underarmour.com.
SOURCE Under Armour, Inc.