Panasonic Rolls Out New Blu-ray 3D Home Theater Systems

Panasonic, a leader in Full HD 3D technology, today announced pricing of its new Full HD 3D Blu-ray Disc™ home theater systems which employ advanced technologies to reproduce immersive 3D with superb picture quality, cinema-like surround sound and boast 3D Effect Controller, Universal Dock for iPod®/iPhone® and Skype™(1) compatibility. All models from entry-level up feature built-in WiFi connectivity.

The new models, SC-BTT770, SC-BTT370 and SC-BTT270 deliver advanced sound quality that complements the dynamic 3D images. Based on the concept of reproducing an ideal cinema-like surround sound environment, Panasonic’s proprietary technology, called Cinema Surround Plus, compensates for the lack of a surround effect to provide natural smooth surround sound and offers an enhanced surround effect from above and around.

Featuring Panasonic’s renowned Full HD 3D Playback, the new systems not only deliver powerful 3D images with dramatic effects, enhanced depth, luster and texture, but allow the user to tailor the image display as desired. The 3D Effect Controller adjusts the amount of the depth effect for more expansive images and enables the viewer to enjoy 3D movies with exactly the preferred level of 3D effects.

For space-saving elegance, the sleek, ultra-slim main component measures only a mere 1.5 inches high. The systems are designed to ideally match a flat panel display. The new table-top design of the SC-BTT370 offers easy set-up and will add style to any home setting.

The SC-BTT770 is equipped with rear wireless speakers and wireless kit so there is no need for unsightly wires across the room. The SC-BTT370 is wireless-ready and can be upgraded to provide wireless rear audio with the addition of the optional SH-FX71 wireless kit for rear speakers ($129.95).

The top two models SC-BTT770 and SC-BTT370 feature VIERA CAST™ with Skype™ a new function which allows users to connect with friends and family around the world on any compatible TV. And when they are not home, a convenient Auto Answering Video Message feature answers incoming calls and records video voicemail messages.

Models SC-BTT770 and SC-BTT370 include a down-firing subwoofer, which achieves powerful bass by releasing the sound downward from the speaker unit and port and utilizes the sound reflected from the floor. These models are equipped with one HDMI output and two HDMI inputs with Standby Pass through for HD and 3D gaming and set-top box connections. Since they feature a Standby Pass Through function, signals from the connected devices can pass through the unit even when the home theater system is turned off.

All of the home theater systems feature Audio Return Channel (ARC*), which makes it possible to receive audio signals from the TV, on top of the preexisting HDMI function of sending audio/video signals to the TV with just one cable. This feature simplifies connection by eliminating the audio cable connection between the TV audio output and the main unit’s audio input.

All of the new systems feature a Universal Dock for iPod/iPhone** which employs a digital connection to minimize sound degradation. This lets the user play music and video downloads and enjoy high quality sound from an iPod/iPhone.

The new models boast improved easy-to-use features, such as an internal wireless LAN system so IP content, such as VIERA CAST(2) and BD-Live, can be enjoyed without having a LAN cable*** connection. VIERA CAST has been further enhanced with CinemaNow and Vudu, allowing viewers to stream movies. Other content can also be accessed from the special VIERA CAST screen to check weather, stocks and other information.

Panasonic’s Blu-ray 3D home theater systems bring a new dimension to home entertainment and will be available in April 2011. The SC-BTT770 will carry a suggested retail price (SRP) of $599.99. The SC-BTT370 will have an SRP of $499.99, and the SC-BTT270 will have an SRP of $399.99.

(1) Skype video calling requires access to a broadband Internet connection as well as a Skype-compatible camera available from Panasonic, sold separately, to make video calls.

(2) Not all VIERA CAST features are available on both VIERA Connect-enabled VIERA® HDTVs and VIERA CAST-enabled Blu-ray Disc™ players due to specific requirements necessary to activate certain applications. Specific app availabilities and compatibilities will be announced at a later date. Access to a broadband Internet connection like the ones on EATEL is required to access VIERA CAST features. There is no fee to use the VIERA CAST functionality however some VIERA CAST services such as Netflix and Amazon VOD have a separate fee structure.

* An ARC compatible TV is required.

** “Made for iPod” and “Made for iPhone” mean that an electronic accessory has been designed to connect specifically to iPod or iPhone respectively, and has been certified by the developer to meet Apple performance standards. Apple is not responsible for the operation of this device or its compliance with safety and regulatory standards. Please note that the use of this accessory with iPod or iPhone may affect wireless performance. iPhone, iPod, iPod classic, iPod nano and iPod touch are trademarks of Apple Inc., registered in the U.S. and other countries.

***A wireless LAN environment is required.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Information about Panasonic products is available at Additional company information for journalists is available at

SOURCE Panasonic