Antonio “L.A.” Reid, former Chairman of Island Def Jam Music Group and one of the most influential names in music today, will join Simon Cowell on the judging panel of THE X FACTOR, the highly anticipated singing competition series debuting this fall on FOX.
Throughout his career, Reid has launched some of the biggest acts in music, including Jay-Z, Mariah Carey, Justin Bieber, Kanye West, The Killers, Bon Jovi, Pink, Usher, Jennifer Lopez and Rihanna. With a diverse roster of talent, 33 No. 1 hits and three Grammy Awards, Reid is one of the industry’s most respected and successful executives, as well as one of the most talented, creative and formidable forces in music.
“I am proud to stand next to my dear friend Simon Cowell, one of the world’s most gifted and charismatic talent magnets,” said Reid. “THE X FACTOR provides an extraordinary opportunity for aspiring artists of every age and genre to showcase their unique talents. I truly look forward to discovering our next generation of superstars.”
“L.A. was my number one choice to sit alongside me on the show. In my opinion, he is one of the greatest ever music executives and of course a fantastic writer and producer.
I am thrilled he has agreed to join the show, and for any artist auditioning, they know they have the chance to meet a true star-maker,” said Simon Cowell.
“L.A. Reid is one of the most celebrated music producers and songwriters of our time and knows exactly what it takes to find and nurture a global superstar,” said Mike Darnell, President of Alternative Entertainment, Fox Broadcasting Company. “Not only does he have an insanely good eye for talent, but he also has the personality and savvy to go toe-to-toe with Simon Cowell, so I can’t wait to see those two music moguls together at THE X FACTOR judges’ table.”
“L.A. Reid’s renowned expertise in recognizing, producing and marketing musical talent is synonymous with some of the most successful recording artists in the history of modern music,” said executive producer Cecile Frot-Coutaz. “I am thrilled to have him judging on THE X FACTOR and look forward to seeing him apply his amazing experience and track record in the mentoring of one of our categories.”
Auditions for the highly anticipated singing competition THE X FACTOR are set to begin on Sunday, March 27 in Los Angeles at the L.A. Sports Arena. The search for the next global superstar will continue in Miami, FL, on Thursday, April 7; Newark, NJ, on Thursday, April 14; Seattle, WA, on Wednesday, April 20; Chicago, IL, on Wednesday, April 27; and Dallas, TX, on Thursday, May 26.
The show is searching for undiscovered talent 12 years old or over – both solo artists and vocal groups – who are willing to brave the panel for a chance to win a $5 million recording contract with Syco/Sony Music. Interested solo artists and vocal groups should sign up now for audition information at www.fox.com/theXfactor or call toll-free 855-345-5678.
THE X FACTOR host and additional judges to be announced.
In a departure from other singing competition series, the first time a contestant auditions for THE X FACTOR judges, he/she will do so in front of an audience of thousands – raising the stakes and increasing the pressure to impress not only the judges, but also a potential legion of fans. This will be the ultimate test to prove they have the vocal ability, charisma and stage presence that it takes to become a global superstar and win an unprecedented $5 million recording contract with Syco/Sony Music.
As previously announced, Pepsi will serve as an official sponsor of THE X FACTOR. The comprehensive sponsorship includes an extensive, multi-platform off-air marketing partnership; weekly in-show integrations and placements; and an immersive content experience online.
THE X FACTOR is produced by Syco Television and FremantleMedia North America. Simon Cowell, Rob Wade and Siobhan Greene are executive producers for Syco Television. Cecile Frot-Coutaz, Richard Holloway and Andrew Llinares serve as executive producers for FremantleMedia North America.
About “The X Factor”
Since its debut in 2004, “The X Factor” has remained the U.K.’s #1 program for the last seven years, peaking with an audience of 21 million with 65% audience share for its 2010 finale. The format swiftly broke similar records around the world, where local versions have consistently rated #1 in 15 territories, with a worldwide audience now well over 100 million. In Denmark, it has ranked #1 for the last four years, peaking with an 80% share of the audience. In Colombia, it has consistently ranked #1 with a 75% share of the audience. Additionally, “The X Factor” consistently delivers a 50% to 65% share of the viewing audiences in Greece, Hungary, Netherlands, France and Italy – with the highest percentage of these shares in A15-34. In some markets, “The X Factor” has increased the channel average demographic by up to 250%. The series has received numerous honors worldwide, including three BAFTA awards, numerous NTA awards and the coveted Rose d’Or. In the U.K., an unprecedented 1.5 million iTunes downloads were made from “The X Factor” contestant performances in 2010. Globally, more than 100 million records have been sold by artists launched through the series, including over 90 #1 singles and albums and 150 Top Ten records.
About Sony Music Entertainment
Sony Music Entertainment is a global recorded music company with a current roster that includes a broad array of both local artists and international superstars. The company boasts a vast catalog that comprises some of the most important recordings in history. It is home to premier record labels representing music from every genre, including American Recordings, Arista Nashville, Arista Records, Battery Records, Beach Street Records, BNA Records, Columbia Nashville, Columbia Records, Day 1, Epic Records, Essential Records, Flicker Records, J Records, Jive Records, LaFace Records, Legacy Recordings, MASTERWORKS, Polo Grounds, RCA Records, RCA Nashville, RCA Red Seal, RCA Victor, Reunion Records, Roc Nation, Sony Classical, Sony Music Latin, Star Time International, Verity Gospel Music Group, and Volcano Entertainment. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
About Syco/Simon Cowell
Syco, with offices in London and Los Angeles, is a global music, television and film production joint venture between Simon Cowell and Sony Music Entertainment. Syco Television owns and produces the BAFTA Award-winning “The X Factor,” which has topped the charts around the world. Syco Television is also the owner of the “Got Talent” television format. Versions of both “The X Factor” and “Got Talent” are co-produced by Syco, and are shown in more than 70 countries and have won multiple awards including national television awards and BAFTAs. THE X FACTOR launches in America on FOX in Fall 2011 with Cowell as a judge. Syco is also the record label home for such diverse international recording stars as Leona Lewis and Il Divo. Cowell has worked with artists selling more than 200 million albums and delivering more than 180 No. 1 records. Britain’s Got Talent in 2009 launched the global singing career of Susan Boyle. Her debut Syco album sold over 8 million units in six weeks, making it the world’s biggest-selling album of 2009 and the fastest-selling album in history and a total of 20 million records to date.
In 2009, Cowell was named No. 1 in Hollywood Reporter’s Top 50 Most Powerful in Reality TV and Entertainment Weekly’s Top Entertainer of the Year. In 2010 Simon Cowell was awarded Variety International’s Humanitarian Award for his extensive charitable work, The Rose d’Or Golden Jubilee Award and BAFTA’s Special Award in recognition of his outstanding contribution to the entertainment industry and development of new talent. He also appeared on Time Magazine’s list of Most Influential People in the World and was awarded the International Emmy Founders Award.
About FremantleMedia North America
FremantleMedia North America (FMNA) is the U.S. production division of global media giant FremantleMedia. Based in Burbank, California, FMNA produces entertaining and innovative programs for network, cable, syndicated and online platforms, including the Emmy-nominated musical/reality phenomenon AMERICAN IDOL (FOX), “America’s Got Talent” (NBC), “What Chilli Wants” (VH1), “Hole In The Wall” (Cartoon Network), “Jump City: Seattle” (G4), “Let’s Make A Deal” (CBS), “Family Feud” (syn), “The Price Is Right” (CBS) and the much-anticipated THE X FACTOR for Fall 2011.