With the Master’s now barely behind us, USA golf courses, country clubs and avid golfers are energized over major rule changes for the 2011 season – mainly the USGA has placed limits on lofted clubs’ grooves. Beginning in May 2011, just in time to counterbalance this lost spin, Paulaner Hefe-Weizen will be available in 11.2 oz cans. There are reportedly few limitations placed on Paulaner Hefe-Weizen in cans, although availability will be limited to finer, more discerning golf courses, beverage carts and 19th holes.
Hefe Weizen cans will also be made available at retail, providing for additional practice time at marinas, summer concerts, picnics, and for hiking and camping – virtually anywhere grooves are limited but quality beer drinking is not.
“As the number one Hefe-Weizen on the World Tour, it’s only fitting that Paulaner Hefe-Weizen be the first imported wheat beer available in 33cl cans for the USA,” said Ben Monson, Paulaner HP USA brand manager. “FORE!”
The authentic, original Bavarian wheat beer, Paulaner Hefe Weizen is 65 percent wheat, 35 percent two-row barley. With its delightful Hallertau Hop nose, naturally cloudy, deep tones of gold, lively effervescence, and big spike of banana, Paulaner Hefe-Weizen is always refreshing. And now with its new 33cl can, Paulaner Hefe-Weizen is as perfect a companion to summer barbeques in the USA as it has been part of German biergartens for over a century.
Paulaner Hefe-Weizen will be available at retail by mid-May, packed in 8-packs and priced about the same as the most popular German Hefe-Weizen in 6-pack bottles. Two cans free with six is sure to lower a handicap or two. And don’t forget to recycle Paulaner’s aluminum Hefe-Weizen cans. With 40 percent of all beer cans made from recycled aluminum, that’s a groove we can live with.
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Paulaner HP USA, purveyor of the world’s finest beers, is headquartered in Littleton, Colo., and imports Paulaner, Hacker-Pschorr, Fuller’s, O’Hara’s Irish Stout, Fruli, Birra Dolomiti and Dixie beers and Vigna Dogarina and Cavallina wines. This list of fine imports is now available throughout the United States at upscale, on-premise establishments. For more information about Paulaner HP USA visit paulanerhpusa.com
