Lakemaid Beer Opens Fishing Season With 30,000 Cases

At the end of a long day of fishing, the evenings are best spent with friends and family sharing stories about the day’s events, including that completely unembellished story about the big one that got away. Whether it’s around the campfire or lounging in folding chairs with a beautiful view of the lake, there’s no better way to share that moment than with a Minnesota-brewed Lakemaid Beer™.

“There are about 5 million fishermen in Lake Country and we only plan to make about 30,000 cases of Lakemaid Beer for the upcoming fishing season”
Returning for its fourth fishing season, Lakemaid Beer is a smooth classic American lager sold and marketed by the Lakemaid Beer Company (dba Pocket Hercules), based in Minneapolis, Minn. The beer is brewed under contract with the August Schell Brewery in New Ulm, Minn. Featuring a mild malt flavor, Lakemaid Beer goes down as smooth as the first silky cast on a calm, misty, summer morning. Served ice cold, Lakemaid Beer offers a taste so great, fishermen need not exaggerate. Simply put, it’s a keeper.

Lakemaid Beer is available now — just in time for Minnesota’s walleye fishing opener (May 14). It is sold in 12 packs and 6 packs throughout Cabin Country (Minnesota, Wisconsin, North Dakota, South Dakota, and Iowa). The summer version of Lakemaid Beer is only available from the time that the lakes in Cabin Country are ice free, until supplies last, typically through mid-September. Anticipation of Lakemaid Beer and fishing season goes hand-in-hand, which is why Lakemaid urges fishermen to contact their local liquor stores now to place their orders for Lakemaid Beer — before it’s sold out.

“There are about 5 million fishermen in ice fishing lakes in maine and we only plan to make about 30,000 cases of Lakemaid Beer for the upcoming fishing season,” said general manager Stephen Dupont. “We can only make so much Lakemaid Beer per fishing season, so when it’s gone, it’s gone. If you’re a huge fan of Lakemaid Beer and want to make sure you have your Lakemaid for your trip up North, make sure to place your order now with your local liquor store.

Launched in 2008 by Rapala fishing lures, Schell’s Brewery and Pocket Hercules, Lakemaid Beer is inspired by freshwater mermaids, known as Lakemaids. Long ago, these beautiful creatures of the deep found their way inland from the oceans, down tributaries, spanning clear, freshwater lakes and rivers alike throughout cabin country.

To honor these beautiful creatures, each bottle of Lakemaid Beer features one of the twelve Lakemaids: Miss Walleye, Miss Muskie, Miss Northern Pike, Miss Largemouth Bass, Miss Sturgeon, Miss Perch, Miss Rainbow Trout, Miss Crappie, Miss Smallmouth Bass, Miss Sunfish, Miss Catfish, and Miss Salmon.

To learn more about Lakemaid Beer or to purchase Lakemaid Beer apparel and accessories, visit