Fuller’s Organic Honey Dew Targets Lager Lovers

Fuller’s Organic Honey Dew is planning a revolution in lager drinkers’ throats this summer with a new multi-media advertising campaign breaking this week. Like Lager? Love Honey Dew will be bursting out of billboards across London with the simple message combined with a tantalising image of a refreshing pint of the UK’s best selling organic beer.

As well as the poster sites, Honey Dew’s summer campaign will include social media activity through a new Facebook page and direct sampling to consumers at summer events such as ‘Kew Summer Swing’ at Kew Gardens in July.

David Spencer, Brands Marketing Manager for Fuller’s, said: “Honey Dew’s success to date has been down to the simple fact that it is a great tasting beer. Our marketing for the last couple of years has focussed on making sure our potential customers get a sense of that taste straight away.
“When people try Honey Dew they tend to love it and we’ve given over 100,000 people the chance to try it in the last twelve months through our sampling activity.

“Sometimes brands can make things a little too complicated but we’ve found, in Honey Dew’s case, simply putting the beer out there to be seen and tasted has had a terrific effect. This new campaign, while talking directly to lager drinkers to let them know there’s something more flavoursome out there, continues that work with another stunning image of the beer in its beautiful glass.

“It gets me every time and I defy anyone not to want a beer after seeing it.”