Wódka has announced that Jonathan Cheban, star of E! Entertainment’s Spin Crowd and series regular on Keeping Up With The Kardashians, will be the latest addition of the affordable, premium vodka brand.
Wódka is marking the occasion with the release of prominent outdoor billboards promoting its motto of “Movie Star Quality, Reality Star Pricing.”
The new billboards featuring Jonathan Cheban are part of Wódka’s appeal to consumers looking to experience a bottle of ultra-premium, authentic rye vodka within a single-digit price point. The campaign is a follow-up to the “Hamptons Quality, Newark Pricing” billboards that marked the launch of the vodka industry challenger brand last year.
“We are glad to have Jonathan on board for the new campaign,” said James Dale, President of Panache Imports, the North American distributor of Wódka. “’Movie Star Quality, Reality Star Pricing’ — I think that says it all. Wódka is a premium vodka that we can offer at an honest price by forgoing the mark-up associated with multimillion dollar, celebrity-driven marketing campaigns.”
Wódka, which was recently ranked as one of the top-value* vodkas, is now available throughout the country for as low as $9 per 750-ml bottle.
* Wódka recently received an ‘Exceptional’ 90 Score and ‘Best Buy’ moniker from spirit rating authority Beverage Testing Institute.
Wódka is distributed in North America by Panache Imports. For more information, visit www.WeLoveWodka.com/.