This season, Coors Light and Fox Sports Net (FSN) will make dreams come true – if your dream is to get unprecedented access to the college football game of your choice. Now through September 30, the brand known for “refreshment as cold as the Rockies” is giving legal-drinking-age consumers the opportunity to enter its “Dream Game” promotion for a chance to win exclusive access to their pick of college games.
Each “Dream Game” grand prize experience for the winner and three friends will be tailored to the specific game chosen. In addition to round-trip airfare and hotel accommodations, various opportunities such as locker room access, a meeting with coaches, field passes and more will be identified by FSN and the teams playing in the game selected by the winner.
Entering the Coors Light / FSN “Dream Game” promotion is simple – consumers can text in codes found on specially marked packages of Coors Light and Coors Banquet or visit www.CoorsLight.com. Prizes include the “Dream Game” grand prize packages, travel packs, HD televisions and much more. The promotion will be supported with retail POS, promotional packaging, OOH, radio, digital, PR and advertising.
“During football season, every weekend is a Coors Light occasion – a reason to celebrate and get together with friends,” said Dan Hennessy, senior director of marketing for the Coors Family of Brands. “We always want to enhance those experiences, whether it’s through our dedication to providing legal-drinking-age consumers with the world’s most refreshing beer, or taking it one step further and getting them closer to the game than they’ve ever been.”
Beyond the regular season “Dream Game” promotion, Coors Light will team up with FSN for a “Text and Score” post-season promotion. The program starts in November, featuring grand prizes of exclusive insider access to one of three bowl games for the winner and three friends.
With 80 million subscribers in their owned-and-operated and affiliate networks, FSN is the nation’s leading provider of local sports across the United States. FSN carries a large number of live college football games in premiere conferences around the country on their “College Football Saturday” program, which will be sponsored by Coors Light in the 2011 season.
For more information on the promotions, prizing and rules visit CoorsLight.com.
