Clontarf 1014 Irish Whiskey – something a little different, even better, than “the usual,” there is a premium blended whiskey that flies just under the radar – Clontarf 1014. Having built a band of loyal followers and benefited from the growth in Irish whiskey, Clontarf 1014 is positioning itself to harry the “occupiers.” Enhanced packaging and promotional plans will set the stage for the millennial celebration in 2014 of one of Irelands milestone events, the battle of Clontarf in 1014.
By up-dating its name, from Clontarf to Clontarf 1014, the whiskey reminds people of one of the seminal events in Ireland’s long trek to independence. Clontarf is an area north of Dublin where a famous and decisive battle – the Battle of Clontarf – took place on April 23 in 1014 between the Irish and the Vikings, who had built and controlled Dublin. Under the leadership of High King Brian Boru, the Irish routed the Vikings in a tremendous battle.
Clontarf 1014 now has a double front label: the upper black label has a triangular shield shape; the lower gold label accurately depicts the battle of Clontarf, with Irish pitted against Vikings, as rendered by a well-known Irish illustrator and artist, Steve Canon.
Planning for the millennial celebration of this battle, which is less than three years away, Clontarf 1014 is offering on-premise accounts two high-visibility ways to build customer interest and awareness: a mural which can be painted to any size or shape, and an 18″ by 24″ framed mirror. Both build on the battle imagery of the whiskey’s label.
Advertising will include national and regional publications and starts in the fall of 2011, building in the coming years. The headline “Celebrate the Warrior Within (As we count down to 2014) conveys the spirit’s message of courage and independence.
While the package has been revised, the whiskey remains the same beloved blend. A light aroma of toasted oak with hints of toffee and a background maltiness gives the whiskey its rich nose which is bolstered by its mellow taste and long finish. Not only does Clontarf 1014 satisfy those who drink their whiskey neat, like all self-respecting Irish it is eminently sociable. Clontarf 1014 mixes with a variety of beverages but particularly suits ginger beer, such as Gosling’s Ginger Beer. Consumers find its suggested retail price equally easy to swallow: $20.99.
For the next three years Clontarf 1014 will be building toward its April 2014 millennial celebration. For anyone in the trade, this is an opportunity to seize the day and join in the growth. With 997 years down and three to go – it is time to celebrate the warrior within.
Clontarf 1014 is imported and marketed by Castle Brands Inc., a developer and international marketer of premium branded spirits and wines. Based in New York City, it is one of the few small public companies in the global beverage alcohol industry. ###
