Jim Beam is expanding its world-leading bourbon portfolio with two new Red Stag by Jim Beam® expressions hitting shelves nationwide this month – Red Stag Honey Tea and Red Stag Spiced. This announcement comes two years after one of the most successful bourbon launches of the past decade – Red Stag Black Cherry. Red Stag Honey Tea and Red Stag Spiced, like their predecessor, use signature Jim Beam four-year-old bourbon – the world’s number one bourbon – as a base, but instead of black cherry, the new expressions are honey tea and cinnamon flavored. All three Red Stag offerings provide a mixable, approachable spin on America’s native spirit.
“My family has a history of making bold choices by consistently challenging itself to embrace innovation while honoring the tradition of our world famous bourbon,” said Fred Noe, Seventh-Generation Jim Beam Family Distiller and great-grandson of Jim Beam. “We’ve done a great job of pushing the envelope and trailblazing the innovative bourbon category while still staying true to our roots with an authentic 80-proof, Kentucky Straight Bourbon Whiskey.”
While some flavored bourbons and whiskeys use liqueur to alter their flavor – all three Red Stag expressions are 80-proof bourbons, infused with natural flavors through a unique artisanal process. Red Stag Honey Tea offers a warm, rich taste with a hint of honey and tea for just the right amount of sweetness, while Red Stag Spiced enhances the bold bourbon with flavors of cinnamon and spice.
“The Red Stag brand has broken barriers and driven new consumers toward bourbon, including women who may have previously shied away from brown spirits,” said Rob Mason, U.S. Senior Director of Bourbons, Beam Inc. “We’re proud that we were the first to address that trend with the launch of Red Stag Black Cherry, and now with Red Stag Honey Tea and Red Stag Spiced. We look forward to helping new and old bourbon drinkers make the bold jump into the bourbon category.”
The two new additions to the Red Stag portfolio have received glowing recommendations from industry experts. According to Tony Sachs, spirits writer for The Huffington Post, “The Honey Tea is a nice combination of sweet, tangy honey with dry, slightly bitter tea, while Spiced has a nice cinnamon edge to it.”
Red Stag by Jim Beam is now available for a suggested retail price of $17.99 for a 750ml bottle. For more information about Red Stag by Jim Beam, go to www.jimbeam.com/red-stag, visit us at www.facebook.com/JimBeam or follow us at @JimBeamOfficial.
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Jim Beam is committed to social responsibility and advises legal purchase age consumers to drink smart®. Through drinksmart.com, Beam Global educates legal purchase age consumers about how to make responsible choices about alcohol.
About Beam Inc.
As one of the world’s leading premium spirits companies, Beam is Crafting the Spirits that Stir the World. Consumers from all corners of the globe call for the company’s brands, including Jim Beam Bourbon, Maker’s Mark Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Teacher’s Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. The Beam portfolio includes 10 of the world’s top 100 premium spirits brands and some of the industry’s fastest growing innovations. Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth. Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion on volume of 34 million 9-liter cases.
Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index. For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com and www.drinksmart.com.
