Budweiser and Daytona International Speedway today announced the beer brand will take on an enhanced role in NASCAR’s season opening festivities.
Beginning with the 2013 season, Budweiser will become the official title sponsor of Speedweeks –the ten-day stretch of stock-car races from the Shootout to the Daytona 500®. Budweiser also will secure entitlement of the Budweiser Duel at Daytona, two 150-mile qualifying races that determine the starting lineup for the Daytona 500. These enhancements to Budweiser’s partnership with DIS will replace the brand’s existing entitlement of the season-opening, non-points Shootout.
“Speedweeks at Daytona International Speedway marks the official start of the NASCAR season, and the opportunity to expand our presence throughout the ten-day event puts Budweiser even more in the thick of it all,” said Brad Brown, vice president of sports & entertainment marketing, Anheuser-Busch. “The Shootout has been an important element of our NASCAR program for 34 years, but this opportunity to enhance our partnership makes Budweiser even more relevant to our consumers as well as the fans of the Daytona 500.”
As part of the sponsorship, Budweiser will also receive the presenting sponsorship of the Daytona 500 pre-race broadcast show. The brand will also receive increased access for consumer hospitality events, including naming rights to the 5th Turn hospitality area throughout Speedweeks.
“Budweiser is the longest running active partner with Daytona International Speedway and we are incredibly excited to enter this new chapter with them in 2013,” said Daytona International Speedway President Joie Chitwood. “The opportunities created by this enhanced partnership are compelling and our fans will benefit the most. The intensity and fun atmosphere that Budweiser brought to the Shootout for so many years will be taken up several notches as they assume a much broader role during Speedweeks and ‘The Great American Race.'”
Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a 48.3 percent share of U.S. beer sales to retailers. The company brews the world’s largest-selling beers, Budweiser and Bud Light. Anheuser-Busch also owns a 50 percent share in Grupo Modelo, Mexico’s leading brewer. Anheuser-Busch is a major manufacturer of aluminum cans and has been a leading aluminum recycler for more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch InBev, the leading global brewer, and continues to operate under the Anheuser-Busch name and logo. For more information, visit www.anheuser-busch.com.
About Daytona International Speedway
Known as the “World Center of Racing,” Daytona International Speedway has activity nearly every day of the year hosting stock cars, sports cars, motorcycles and karts. Daytona International Speedway has at least eight major race weekends a year with premier events such as the DAYTONA 500, the Coke Zero 400 Powered By Coca-Cola on Independence Day holiday weekend, the Rolex 24 At Daytona sports car event, the Daytona Supercross By Honda and the Daytona 200 motorcycle classic. In addition, Daytona International Speedway showcases daily track tours and is home to the winning Daytona 500 car.
Fans can stay connected with Daytona International Speedway on Facebook (www.facebook.com/DaytonaInternationalSpeedway) and Twitter (www.twitter.com/disupdates) and fans can also follow NASCAR (@NASCAR) and hashtags #NASCAR and #DAYTONA500.