Heineken Opens Cold Storage Room at 2012 Coachella Valley Music and Arts Festival

Heineken is opening today the Heineken Cold Storage Room, available to all camping attendees at the 2012 Coachella Valley Music and Arts Festival during the festival’s two weekends, April 13-15 and April 20-22.

Campers can store and chill up to two cases of Heineken cans in the Cold Storage Room throughout each weekend by simply providing their names and scanning their fingerprints. The Cold Storage Room is free for all campers at the on-site camping grounds.

“Heineken has been a proud sponsor of the Coachella Valley Music and Arts Festival for more than 10 years, and we noticed that we could be a real asset to festival campers who need a solution to keep their beer chilled throughout the weekends,” said Pattie Falch, Director of Sponsorships and Activation, Heineken USA. “We are always striving to improve the consumer’s overall experiences with Heineken and are excited to bring the Cold Storage Room to enhance the Coachella experience.”

Coachella attendees who have purchased one or more festival wristbands and one 12-pack (or the equivalent or larger) of Heineken® or Heineken® Light Beer are eligible to receive a $25 rebate by mail. You can learn more and see details at http://hein.kn/hkncoachella.

To find out more about Heineken sponsorships and news, visit Heineken on Facebook ( www.facebook.com/Heineken ), or follow @Heineken_US on Twitter (https://twitter.com/#!/Heineken_US).

About Heineken USA

Heineken USA Inc., the nation’s premier beer importer, is a subsidiary of Heineken International BV, which is the world’s most international brewer. Brands imported into the U.S. include: Heineken Lager, the world’s most international beer brand; Heineken Premium Light; Amstel Light, a leading imported light beer brand; Newcastle Brown Ale, the leading imported ale in the United States; and Buckler non-alcoholic brew. Heineken USA is also the exclusive USA importer for the Tecate, Tecate Light, Dos Equis, Sol, Carta Blanca and Bohemia brands from FEMSA Cerveza of Mexico. Please visit www.EnjoyHeinekenResponsibly.com.