U.S. adults would most like to be neighbors with country music power couple Miranda Lambert and Blake Shelton in 2013, according to the sixth annual Zillow® Celebrity Neighbor Survey[i]. The cast of the reality TV show “Here Comes Honey Boo Boo” was among the least desirable neighbors of 2012.
Meanwhile, 45 percent of surveyed adults said they would not want to live next to any celebrities listed in the poll, up slightly from 42 percent last year. The annual Zillow survey asks U.S. adults which celebrities they would most like to be their neighbor, and with whom they wouldn’t want to share a fence.
Most Desirable Neighbors for 2013
In the coming year, 10 percent of adults surveyed would like to be neighbors with country couple Miranda Lambert and Blake Shelton. The couple’s popularity was significantly higher among females (13 percent) compared with males (7 percent).
Reese Witherspoon and Taylor Swift tied for second place, each receiving 9 percent of the vote. Young adults surveyed (ages 18-34) preferred to live next to Swift (12 percent) rather than Witherspoon (7 percent). However, married respondents slightly preferred to share a fence with Witherspoon (10 percent) over the young pop star (8 percent).
With 8 percent of the vote, talk show host Jon Stewart was voted the third most desirable neighbor for 2013, grabbing a significantly higher male vote (10 percent) than female vote (6 percent).
Worst Neighbors for 2012
The cast of “Here Comes Honey Boo Boo” topped the list of worst neighbors for the year. More than 1 in 5 (21 percent) surveyed Americans found the cast of the reality show, which follows Georgia-based child beauty pageant contestant Alana “Honey Boo Boo” Thompson and her family, to be the most undesirable neighbors of 2012.
Eighteen percent of respondents found couple Kim Kardashian and Kanye West to be the worst neighbors, while 12 percent would least like to be neighbors with Donald Trump. Both “Kimye” and Trump ranked higher on the worst neighbors list by large margins compared to competitors Lance Armstrong (2 percent) and Clint Eastwood (2 percent).
“This year we noticed a trend on the worst-neighbor side; for three years in a row now, the casts of reality television shows have dominated the top of our worst celebrity neighbor list. Not surprisingly, celebrities with full-time camera crews, in addition to paparazzi, aren’t America’s top choices to live next door,” said Zillow Chief Marketing Officer Amy Bohutinsky.” But it isn’t just reality television stars that are getting the neighbor boot. Most people don’t want to live next to any celebrity, regardless of why they are famous. In fact, more people voiced their desire not to have a celebrity neighbor in 2013 than in any of the past years we’ve run this poll.”
|Most Desirable Neighbors for 2013||Worst Neighbors of 2012|
|Miranda Lambert & Blake Shelton||10||“Honey Boo Boo” cast||21[ii]|
|Reese Witherspoon||9||Kim Kardashian & Kanye West||18|
|Taylor Swift||9||Donald Trump||12|
|Jon Stewart||8||Lance Armstrong||2|
|Beyoncé & Jay-Z||4||Clint Eastwood||2|
|Justin Timberlake & Jessica Biel||4||Taylor Swift||1|
|Kristen Stewart (and perhaps Robert Pattinson)||2||Kristen Stewart (and perhaps Robert Pattinson)||1|
|Other||8||None of the above||20|
|None of the above||45|
For historical survey results[iii] or more information contact firstname.lastname@example.org or call 206-757-2701.
About Zillow, Inc.
Zillow (NASDAQ: Z) is the leading real estate information marketplace, providing vital information about homes, real estate listings and mortgages through its website and mobile applications, enabling homeowners, buyers, sellers and renters to connect with real estate and mortgage professionals best suited to meet their needs. Thirty-three million unique users visited Zillow’s websites and mobile applications in November 2012. Zillow, Inc. operates Zillow.com®, Zillow Mortgage Marketplace, Zillow Mobile, Postlets®, Diverse Solutions®, Zillow Rentals, Buyfolio™, Mortech™ and HotPads™. The company is headquartered in Seattle.
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[i] These are some of the findings of an Ipsos poll conducted Nov. 29 –30, 2012. For the survey, a nationally representative sample of 1,006 randomly-selected adults aged 18 and over residing in the United States was interviewed via Ipsos’ U.S. online omnibus. With a sample of this size, the results are considered accurate within +3.1 percentage points 19 times out of 20, of what they would have been had the entire population of adults in the United States been polled. The margin of error will be larger within subgroupings of the survey population. These data were weighted to ensure the sample’s regional and age/gender composition reflects that of the actual U.S. population according to data from the U.S. Census Bureau. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
[ii] The cast of “Jersey Shore” was omitted from this year’s results.
[iii] Harris Interactive® fielded the Zillow Celebrity Neighbor study on behalf of Zillow in December 2007,December 2008, and December 2009 interviewing a nationwide sample of more than 2,000 U.S. adults aged 18 years and older via its QuickQuerySM online omnibus service. Historical results are available upon request.