Fast food chains get their best ideas from each other. For years these chains have tried to knock out the competition by copying each other’s recipes and menus. So it should come to no surprise to anyone that McDonald’s now has a southern inspired Buttermilk Chicken Sandwich. McDonald’s last reboot of their chicken sandwich was a not so subtle run at Chick-Fil-a. Last year’s Southern Style Chicken went as far as to include the competitor’s signature pickle on the sandwich.
The Buttermilk Chicken Sandwich is a totally different sandwich. At first blush as you can see in the pictures the sandwich is not as big as it appears in the marketing beauty shots. Then again are they ever. My first impression upon seeing the pictures was McDonald’s was going to try a KFC type of recipe but this sandwich falls short of that.
While it is flavorful the sandwich does not have that crushed black pepper kick we have come to love from Kentucky Fried Chicken. It also seem this chicken is convention oven cooked not deep fried ala KFC. That greasiness we all love is just not there. The sandwich also falls a bit short on the crust. All of the marketing beauty shots show a thick crunchy type of breading on the breast. There is no fluffiness, texture or crunch to the chicken at all.
In a nutshell – yes, this is better than the McChicken and every other poultry offering the chain has marketed. However it is just not good enough to start a line out the doors of the troubled fast food chain. I give this sandwich a 2 1/5 out of 5 stars. While the sandwich is not offending in any way I have no desire to eat another one.