Lexus Introduces Groundbreaking V-LCRO Technology

When it comes to performance cars, few things are more important than the connection between driver and vehicle. For luxury automaker Lexus, the continuous pursuit to enhance this connection even includes venturing outside the automotive world for new solutions.

Today, Lexus is introducing its latest performance feature: Variable Load Coupling Rear Orientation (V-LCRO), a proprietary technology that enhances performance by allowing the driver to take turns more aggressively while significantly reducing movement across the back and seat.

“While all performance cars use seat bolsters to hold a driver in place during aggressive maneuvering, we’re taking it a step further. In this case, the technology we’re employing is actually over 75 years old,” said Brian Bolain, general manager, Lexus product & consumer marketing. “The RC F and GS F are exhilarating, racing-inspired vehicles. By partnering with Velcro Companies, our new V-LCRO technology enhances the driver’s ability to maximize the cars’ track-proven performance.”

The optional V-LCRO driver’s seat secures the driver in place, refining the functionality of the vehicles’ contoured seatbacks. The optional seat requires the driver to wear a specially designed suit, which, through a complex pattern of hooks and loops, creates an incredible grip at any angle and G-load. In fact, it’s designed to hold the driver in place at up to 3.0 Gs in any direction.

“The beauty of this technology is its simplicity,” said Scott Pruett, Lexus F Performance Racing driver. “With V-LCRO, Lexus has created an unprecedented connection between driver and vehicle, and the impact on the track has been phenomenal.”

To complement the forward-thinking design of the RC F and GS F, Lexus has created a line of exclusive custom-tailored suits. The fashion line connects perfectly with the breakthrough V-LCRO driver’s seats, both in form and function.

About Lexus

Lexus launched in 1989 with two luxury sedans and a commitment to pursue perfection. Since that time, Lexus has expanded its line-up to meet the needs of global luxury customers. Lexus is now going beyond its reputation for high quality vehicles with the integration of innovative technology, emotional exterior and interior designs, and engaging driving dynamics and performance.  With six models incorporating Lexus Hybrid Drive, Lexus is the luxury hybrid leader. Lexus also offers seven F SPORT models and two F performance models.  In the United States, Lexus vehicles are sold through 236 dealers who are committed to exemplary customer service.

www.facebook.com/lexus
www.twitter.com/lexus
www.youtube.com/LexusVehicles
https://plus.google.com/+Lexus/posts
www.instagram.com/lexususa
https://vine.co/LexusUSA