Corey Zetts added, “The City Lights sign is a welcoming beacon for a revitalized Valley, literally and metaphorically shining a light on the transformed Menomonee Valley. The Valley has embraced its industrial past while evolving to create a bright new future, in the same spirit that Robin and the City Lights team lovingly restored this former coal gasification plant as a state-of-the-art brewery. We couldn’t be more excited to have City Lights become one of the Valley’s iconic places.”
The “old school” sign will be erected high atop the 5 story, octagonal “Tower Building” on the City Lights campus. The letters for “City Lights” will be 3 feet, 9 inches tall, illuminated with white LED bulbs. The sign was manufactured and installed by Poblocki Sign Company. The sign is visible to the occupants of the 250,000 cars passing by each day on I-94.
About City Lights Brewing Company
In 1902, noted architect Alexander Eschweiler designed five buildings for The Milwaukee Gas Company to house the Company’s operations to convert coal to gas to light the city lights of Milwaukee. In 2017, City Lights Brewing Company began operations in two of these iconic buildings located in Milwaukee’s resurgent Menomonee River Valley. The operations include a state-of-the-art 30 barrel Brewhouse, canning line, logistics center, tasting room and beer garden.