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Beer & Food Features

Innovative Initiative Puts Coors Light In Middle Of Football Action For Tivo Users

Posted by TMR Newswire On November - 17 - 2009 ADD COMMENTS

Stock beer shot Exclusive, Integrated Program Throughout Remainder of NFL Season to Include Consumer-Generated Content

Coors Light, “The World’s Most Refreshing Beer,” and TiVo today announced a first-of-its-kind advertising program that will make Coors Light a prominent presence on the TiVo user interface during NFL telecasts. The advertising program debuts this week and includes the Super Bowl, one of the most watched events of the year.

Coors Light will deliver its “refreshment as cold as the Rockies” message to TiVo viewers in several ways throughout this period. Whenever fans see a Coors Light prompt while watching NFL programming, they will have the opportunity to go to the Coors Light NFL Showcase. The Showcase will offer a variety of special content such as behind-the-scenes footage from the popular Coors Light “Coaches” ads, consumer-generated versions of the TV spots and details on how to win Super Bowl tickets and other prizes as part of the Coors Light “Countdown to 44” promotion. Read the rest of this entry »

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Blue Moon Brewing Company to Help Revelers Make the Most of Rare New Year’s Eve Blue Moon

Posted by TMR Newswire On November - 16 - 2009 ADD COMMENTS

A blue moon on New Year’s Eve only comes around once every 20 years or so, but 2009 will close with a bang – a blue moon on Dec. 31 – and Blue Moon Brewing Company is encouraging holiday celebrators to make the most of the rare occurrence.

A blue moon is defined as the second full moon in a calendar month. The last New Year’s Eve blue moon was 1990 and the next one after this year won’t come around again until 2028! And as the “official beer of the New Year’s Eve blue moon,” Blue Moon Brewing Company – brewer of the popular Blue Moon Belgian-Style Wheat Ale and other seasonal craft beers – is making sure this will be a New Year’s Eve to remember.

The craft brewer is celebrating this rare lunar occurrence with an equally rare brew: the limited-edition Blue Moon Grand Cru. In Belgium, a Grand Cru is typically a rich, bold beer brewed to celebrate the holiday season or another special event. Following the traditional Belgian style, Blue Moon Grand Cru – inspired by Blue Moon Belgian White* – is brewed with small-batch care, while providing a unique twist on the classic Grand Cru. Read the rest of this entry »

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The New 2009 Batch Of Utopias

Posted by TMR Newswire On November - 12 - 2009 ADD COMMENTS

Boston, MA, July 2009- As a craft beer pioneer and the brewer of the first American “extreme beer,” Samuel Adams Founder and Brewer Jim Koch, is inviting drinkers to explore new beer drinking possibilities with the uncapping of the 2009 batch of Samuel Adams Utopias, available in November. Over the past twenty five years, Jim has been committed to elevating American beer drinkers’ appreciation for full-flavored beer, and changing people’s perception of what beer can be. The 2009 batch of Utopias anchors the outermost boundary of beer and champions the respect this noble beverage deserves. Utopias is the ideal gift this holiday season for connoisseurs of fine beverages: beer, wine and spirits enthusiasts alike.

The 2009 Samuel Adams Utopias is a strong, rich, dark beer that, unlike most beers, is uncarbonated and is served room temperature in a snifter glass. The recommended pour is two-ounces meant to be savored like vintage port or a fine cognac. Samuel Adams Utopias is brewed in small batches, blended, and aged in the Barrel Room at the Samuel Adams Boston Brewery. Since its first release in 2002, Utopias has held the coveted title of ‘world’s strongest beer’ in the Guinness Book of World Records with 25 percent alcohol by volume. Maintaining the record set by the 2007 batch for commercially brewed beers, the 2009 batch of Samuel Adams Utopias weighs in at 27 percent alcohol by volume. The average beer is about 5%.

“When beer drinkers first tasted Samuel Adams Boston Lager® twenty-five years ago, it redefined their notion of what an American beer could be—full-flavored, brewed in small batches and delivered fresh right here in America,” said founder and brewer, Jim Koch. “As brewers, we continue to challenge ourselves to experiment and explore new flavors and brewing techniques in the Barrel Room year after year, and what continues to energize us is that our beer quest hasn’t changed. It’s my life’s work to elevate people’s thinking about beer and to push the boundaries of traditional brewing in order to offer beer lovers an inspired drinking experience. Today, Utopias is our best example of that quest.”

Samuel Adams Utopias is brewed with several different strains of yeast, including a variety typically reserved for champagne. A blend of two-row Caramel and Munich malts gives the beer its rich ruby-black color and the blend of three kinds of Noble hops; Spalt Spalter, Hallertau Mittelfrueh, and Tettnang Tettnanger give the beer its floral character and spicy note. The 2009 batch of Samuel Adams Utopias is a blend of liquids, some of which have been aged in a variety of woods, including Scotch whiskey barrels in the Barrel Room at the Boston Brewery for up to 16 years.

This longer aging gives the 2009 batch of Utopias a level of complexity not seen in earlier releases. A portion of the beer was also aged in hand-selected, single-use bourbon casks from the Buffalo Trace Distillery. The extended aging process enhances the distinct cinnamon, vanilla, and maple notes in the beer’s flavor. This year’s batch was finished in sherry casks from Spain and muscatel and port casks from Portugal. The sherry casks add nutty, oak, and honey notes, while the muscatel and port casks contribute slightly more elegant, dark fruit aromas and flavors.

With Samuel Adams® Triple Bock, first brewed in 1994, Jim introduced American beer drinkers to their first “extreme beer” drinking experience. At 17 percent alcohol by volume, it set the stage for future exploration in the extreme beer category. Triple Bock was followed by the commemorative Samuel Adams® Millennium Ale in 2000 weighed in at 21 percent alcohol by volume. In 2002, the first batch of Samuel Adams Utopias was introduced, with an incredible alcohol by volume of 24 percent. Samuel Adams Utopias was brewed again in 2003, 2005 and 2007 when Jim continued to push for more complexity and strength, producing astonishing brews with alcohol levels reaching 27 percent alcohol by volume.

The limited-edition 2009 batch of Samuel Adams Utopias will be bottled in numbered, ceramic brew kettle shaped decanters. The small batch release comes from just 53 barrels all brewed, blended and aged at the Samuel Adams Brewery in Boston. The exclusive, limited distribution brew will be available at select specialty beer and liquor stores starting in November for a suggested retail price of $150.00 per bottle. For more information, visit www.samueladams.com.

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THE BOSTON BEER COMPANY BACKGROUND:

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel Adams Boston Lager®, and it helped catalyze what became known as the American craft beer revolution.

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Oskar Blues Brewery Wins Four of 13 Medals at First Ever International Canned Beer Competition

Posted by TMR Newswire On November - 3 - 2009 ADD COMMENTS

In 2002 Oskar Blues Brewery from Lyons, Colo., launched the Canned Beer Apocalypse by becoming the first U.S. craft brewery to package their flagship Dale’s Pale Ale in a can. Seven years later, the heart and soul of canned craft beer spoke loud and clear at the first annual Reno International Canned Beer Festival, CANFEST. Oskar Blues prevailed by taking home four of 13 medals including “Best In Show” with Gordon Ale, their challenging hybrid of an Imperial Red and Double IPA. Read the rest of this entry »

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Samuel Adams Launches New Collection of Barrel-Aged Beers Brewed and Aged Exclusively at Boston Brewery

Posted by TMR Newswire On October - 29 - 2009 ADD COMMENTS

Brews Available for Purchase at the Samuel Adams Boston Brewery for First Time with Release of the Samuel Adams Barrel Room Collection

The Boston Beer Company announced today the limited release of a new series of beers, the Samuel Adams® Barrel Room Collection. The release includes three oak-aged beers brewed and aged at the Samuel Adams Boston Brewery. The brewery has long been involved in the time-honored tradition of barrel-aging beers, beginning with Samuel Adams® Triple Bock first brewed in 1993, to five batches of Samuel Adams Utopias® released since 2001. The release of the Samuel Adams Barrel Room Collection today further demonstrates the company’s continued commitment to marrying traditional brewing methods with craft brewing ingenuity. The release of the Samuel Adams Barrel Room Collection will mark the first time beer will be available for purchase at the Boston Brewery to local beer lovers and to craft beer pilgrims visiting from across the country and around the world. Read the rest of this entry »

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Beer & Food Features

Samuel Adams Partners with World’s Oldest Brewery to Push the Boundaries of Traditional Beer Law - New Beer Style Available Spring 2010

Posted by TMR Newswire On October - 22 - 2009 ADD COMMENTS

Germany’s Weihenstephan Brewery and America’s leading craft brewery embark on mission to harness 1,000 years of collective brewing knowledge

Dr. Josef Schradler, managing director of Germany’s Weihenstephan Brewery, and Jim Koch, brewer and founder of Samuel Adams, announced their partnership and plans to unveil a new style of collaboratively brewed beer next spring. Weihenstephan is the world’s oldest brewery, founded by Benedictine monks in 1040. The brewery is the guardian of a centuries-old beer purity law called the Reinheitsgebot and it has brewed according to this law since its beginning. Read the rest of this entry »

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BPONG and The World Series of Beer Pong V Offer VIP Packages For Early Registration

Posted by Steve Tomassetti On October - 15 - 2009 ADD COMMENTS

Becky takes her shot Chicago, Illinois- October 13, 2009—Beer Pong players nationwide, don’t miss out! BPONG.COM, the official governing body of the beer pong universe, announced today that beer pong participants who sign up early for The World Series of Beer Pong V™ by November 15, 2009 will be entered to win The WSOBP V™ VIP Package, which includes limousine transportation to and from the airport, zero-wait hotel registration, complimentary GO Room upgrade with a bottle of liquor, a night of free beer pong, tickets to the X Burlesque show at the Flamingo, and a $100 gift certificate to Spencer’s where you can purchase the latest BPONG products. The winners will also receive The BPONG swag bag, including WSOBP V t-shirts, hats, sweatshirts, balls, and cups.
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Beer & Food Everything Else

Suds With Securb: Macanudo Not Your Grandpa’s Cigar (Contest)

Posted by Bruce Owens On October - 11 - 2009 1 COMMENT

Traditionally we find ourselves pairing a great cigar with a great Scotch. While this combination works there is no better pairing for a great cigar than a great beer. The other night I found myself with a Macanudo Maduro in one hand, a snifter of great beer in the other.

Maduro cigars are very rich in flavor. Macanudo has been able to produce a Maduro that is full flavored and rich yet smooth ad creamy. The Macanudo Maduro is medium body with caramel tones in the flavor. The wrappers of these cigars and from Cuban and Dominican seed tobacco that is double fermented. Read the rest of this entry »

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Babes Features Suds With Securb

Belgian Ales Instead of Wine

Posted by TMR Newswire On October - 2 - 2009 ADD COMMENTS

The beer world is changing due in large part to the influence of Belgian Ales, and many Americans are taking notice. Beer is no longer merely the beverage that you find at the ballpark to be consumed out of a plastic cup, or at your local watering hole to be chugged from the bottle.

“These Belgian craft beers are kind of like the new wine for people. At white tablecloth restaurants, people can go in and for 20 bucks, get the best possible beer made in the world,” Read the rest of this entry »

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Suds With Securb: Revolution #09.09.09

Posted by Bruce Owens On October - 1 - 2009 ADD COMMENTS

vertical-epic-090909 Stone Brewing Company’s latest Vertical Epic release is now on the street and readily available. The cloak of secrecy has been lifted and we now know this latest offering is “Belgian style Imperial Porter”.

I scanned the Beer Judge Style Guidelines and was unsuccessful in locating this style. Actually I couldn’t find anything close. This is not an Imperial Porter with Belgian yeast. That would be too easy and not what we would expect from Stone.

Candi sugar, vanilla bean, and tangerine peel were added to this beautiful ale. The beer was then aged with French Oak chips. Read the rest of this entry »

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Features Suds With Securb

Fuller’s Wins Eight Medals at International Beer Challenge

Posted by TMR Newswire On September - 30 - 2009 ADD COMMENTS

Fuller, Smith & Turner P.L.C., London’s last remaining traditional family brewer, is delighted to announce that it has been awarded a record eight medals at this year’s International Beer Challenge (IBC) competition, more than any other UK brewer.

The haul includes a gold medal for Golden Pride, and medals for Discovery, ESB, London Porter, Gales HSB, London Pride, 1845 and Organic Honey Dew.

The IBC is judged by more than 30 industry experts, who blind taste 300 beers before awarding gold, silver and bronze medals. Read the rest of this entry »

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MillerCoors: Large Brewery of the Year

Posted by TMR Newswire On September - 28 - 2009 ADD COMMENTS

MillerCoors added 15 medals to its trophy case this weekend at the Brewers Association’s annual Great American Beer Festival (GABF). The brewer’s 2009 total was three times more than fellow large brewers Anheuser-Busch, Pabst and Samuel Adams combined. Coors Brewing Company, an operating division of MillerCoors, also was honored as Large Brewing Company of the Year, and the company’s head brewmaster, Dr. David Ryder, was named Large Brewing Company Brewer of The Year. Read the rest of this entry »

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Beer & Food Features

Fall Cocktails Celebrating 2009 Yankee Season Highlights and Key Moments

Posted by TMR Newswire On September - 24 - 2009 ADD COMMENTS

Yankee fan or not - there is no debating that there was mo’ to the 2009 New York Yankees than just a new stadium!

Tommy Bahama Rum toasts the Bronx Bombers making it to the postseason with the fall drinks below, named after the season’s highlights and the more memorable moments.

The Sox on the Rocks – August 6th, 2009 began the 4 game series where the Yankees swept the Red Sox to shove Boston six and a half games out of first place in the American League East. Read the rest of this entry »

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