05-09-2008, 06:38 PM
Bud Ale: ââ¬ÅA New Style of Ale.ââ¬Â ââ¬ÅDistinctly American.ââ¬ÂBudweiser American Ale, due for release in October, will be billed as ââ¬Åa new style of ale.ââ¬ÂThatââ¬â¢s the language used on the label, based on filings with the federal government.The predominantly red label -- which includes an image of the Anheuser-Busch eagle, the A-B compass and hops ââ¬â bears this legend: ââ¬ÅBudweiser American Ale defines a new style of ale ââ¬â
The American Ale ââ¬â created by Anheuser-Busch brewmasters to deliver robust ale taste thatââ¬â¢s full-bodied, but not too heavy nor too bitter.ââ¬ÂThe neck ringer further plays up the ââ¬ÅAmericanââ¬Â angle: ââ¬ÅBudweiser American Ale. An ale thatââ¬â¢s distinctly American in character. Savor the difference.ââ¬Â
From BrewBlog.com:
New Budweiser Line Extension on Tap? Receives label approval for Budweiser American Ale. Anheuser-Busch appears poised to roll out a craft-style line extension of its Budweiser brand. The brewer has received label approval from the Treasury Departmentââ¬â¢s Alcohol and Tobacco Tax and Trade Bureau for Budweiser American Ale.
Bud American Ale has 5.1 percent alcohol by volume, according to label filings. A-B received approvals for 12-ounce bottles and three sizes of barrels (half, quarter and 1/6). It's worth noting that A-B appears ready to extend the Bud brand into the craft space on the heels of Miller Brewing Company introducing the Miller Lite Brewers Collection, a trio of craft-style light beers.
If Bud American Ale sounds familiar, itââ¬â¢s because A-B flirted with rolling it out back in 1997 to take on the nascent Sam Adams Boston Lager. But A-B didnââ¬â¢t pull the trigger then. Now that crafts are once again hot ââ¬â and as Bud continues to decline ââ¬â A-B appears to be reconsidering.
Rolling out an ââ¬ÅAmerican Aleââ¬Â would seem to fit in with A-Bââ¬â¢s efforts to leverage the craftsmanship and heritage of the Bud label. That said, itââ¬â¢s somewhat ironic A-B would roll out a Bud ale given ââ¬ÅGreat American Lagerââ¬Â ads for Bud take shots at ââ¬Åheavyââ¬Â and ââ¬Åcloudyââ¬Â beers.
The American Ale ââ¬â created by Anheuser-Busch brewmasters to deliver robust ale taste thatââ¬â¢s full-bodied, but not too heavy nor too bitter.ââ¬ÂThe neck ringer further plays up the ââ¬ÅAmericanââ¬Â angle: ââ¬ÅBudweiser American Ale. An ale thatââ¬â¢s distinctly American in character. Savor the difference.ââ¬Â
From BrewBlog.com:
New Budweiser Line Extension on Tap? Receives label approval for Budweiser American Ale. Anheuser-Busch appears poised to roll out a craft-style line extension of its Budweiser brand. The brewer has received label approval from the Treasury Departmentââ¬â¢s Alcohol and Tobacco Tax and Trade Bureau for Budweiser American Ale.
Bud American Ale has 5.1 percent alcohol by volume, according to label filings. A-B received approvals for 12-ounce bottles and three sizes of barrels (half, quarter and 1/6). It's worth noting that A-B appears ready to extend the Bud brand into the craft space on the heels of Miller Brewing Company introducing the Miller Lite Brewers Collection, a trio of craft-style light beers.
If Bud American Ale sounds familiar, itââ¬â¢s because A-B flirted with rolling it out back in 1997 to take on the nascent Sam Adams Boston Lager. But A-B didnââ¬â¢t pull the trigger then. Now that crafts are once again hot ââ¬â and as Bud continues to decline ââ¬â A-B appears to be reconsidering.
Rolling out an ââ¬ÅAmerican Aleââ¬Â would seem to fit in with A-Bââ¬â¢s efforts to leverage the craftsmanship and heritage of the Bud label. That said, itââ¬â¢s somewhat ironic A-B would roll out a Bud ale given ââ¬ÅGreat American Lagerââ¬Â ads for Bud take shots at ââ¬Åheavyââ¬Â and ââ¬Åcloudyââ¬Â beers.