07-04-2014, 01:26 PM
American Apparel issued a public apology Thursday after the company posted a stylized picture to its Tumblr page of the space shuttle Challenger disaster thinking it was fireworks.
The company was immediately hammered with negative feedback.
In its apology, the company said it was an honest mistake by the social media manager, who was born after the 1986 explosion that killed all seven crew members, including schoolteacher Christa McAuliffe.
“We deeply apologize for today’s Tumblr post of the Space Shuttle Challenger. The image was re-blogged in error by one of our international social media employees who was born after the tragedy and was unaware of the event," the company said. "We sincerely regret the insensitivity of that selection and the post has been deleted.”
![[Image: 513]](http://www.trbimg.com/img-53b6e6a9/turbine/chi-american-apparel-sorry-for-using-challenge-001/513)
The company was immediately hammered with negative feedback.
In its apology, the company said it was an honest mistake by the social media manager, who was born after the 1986 explosion that killed all seven crew members, including schoolteacher Christa McAuliffe.
“We deeply apologize for today’s Tumblr post of the Space Shuttle Challenger. The image was re-blogged in error by one of our international social media employees who was born after the tragedy and was unaware of the event," the company said. "We sincerely regret the insensitivity of that selection and the post has been deleted.”