Begun the Chicken War has

[Securb]

Mo' fired chicken, like that is going to upset me.

KFC and Taco Bell parent company Yum Brands appears to have plans in the works to chip away at Chick-fil-A’s dominance in the U.S. Yum! has been slowly opening a new franchise called Super Chix, that sells chicken sandwiches, fries and custard, a clear shot at Chick-fil-A’s own offerings. Super Chix is opening a second location in Texas this month after its first store opened this year, Business Insider reports.

Here are some of the glowing reviews for Super Chix’s first location, as collected by Business Insider:

The last original chicken sandwich’ is their slogan. I can clearly see why after I finished lunch there this afternoon. The quality is phenomenal and at a more than decent price!”

I love how fresh the food is; the food is refreshing in a way most fast food isn’t. You don’t leave and feel worse after eating at Super Chix; you leave and then wish you had another serving of Super Chix.

[idsnowdog]

I'm not sure about the logic of this move? It's not like KFC hasn't been releasing new products? Do they think that KFC has an image problem or that it is too mired in tradition to compete with Chick-fil-A? It would be like them opening a second Mexican brand or a second burger brand to compete for the same market share.

[LesStrat]

Pft. That's not even a skirmish.

[Securb]

I'm not sure about the logic of this move? It's not like KFC hasn't been releasing new products? Do they think that KFC has an image problem or that it is too mired in tradition to compete with Chick-fil-A? It would be like them opening a second Mexican brand or a second burger brand to compete for the same market share.

Are you asking me because I am black?

[idsnowdog]

Are you asking me because I am black?

No as a consumer and someone who's in marketing.

[Securb]

As a fan of chicken I will say that sandwich look bigger and more savory than KFCs offerings. It also looks less greasy. I could do without the pickles. The tenders also look like an upgrade. One poster said the coating was a bit sweet which is fine with me. We have a place here that brines there chicken tenders in pineapple juice before coating them. They are the best tenders you will ever have.

[LesStrat]

Of course you like chicken.

[idsnowdog]

Black, white, muslim, jew, hindu, christian or buddhist we all like chicken.

[lreese]

Even Chick-Fil-A pales in comparison to what I remember it being when I was a young 'un...

Its been a very long time since I had one...

[Oinkus]

30+ years since I ate at Chik fil-a was neat and exciting when it was new just never really seemed like the meal I needed to have.