New Belgium Brewing’s Canning Line Begins Operations

Fort Collins, CO – May 20, 2008 – New Belgium Brewing’s new canning line will roll off its first aluminum cans of Fat Tire Amber Ale today, May 20th. New Belgium, known for its commitment to quality and sustainability, will distribute the cans to limited markets this summer, with cans arriving in Colorado stores by mid-June.

“We are looking forward to introducing our old friend, Fat Tire, in a brand new package,” said Bryan Simpson, spokesperson for New Belgium. “As we fire up the line for our initial runs, we are celebrating the new adventures of Fat Tire.”

About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Amber Ale and other Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship. For more information, visit