“NFL Opening Kickoff 2008 Presented By EA Sports”

(08/11/2008 – TMRZoo.com) “NFL Opening Kickoff 2008” Presented By Ea Sports” To Celebrate New York Giants Super Bowl Championship Thursday, September 4 Show And Free Concert To Include Performances From Usher And Keith Urban In New York’s Columbus Circle.

Precedes NFL Kickoff Game 2008 on NBC:
Washington Redskins vs. New York Giants

It is time to Believe In Now as the NFL ushers in its 89th season with a giant celebration in its special free pregame event, “NFL OPENING KICKOFF 2008 PRESENTED BY EA SPORTS.” USHER and KEITH URBAN will perform at the Kickoff concert event from New York City’s Columbus Circle on Thursday, September 4 starting at 3:00 PM ET.

Portions of the pregame broadcast will air live on NFL Network, will be streamed on NFL.com and will be available via NFL Mobile Live only from Sprint.

NBC will air concert highlights as part of the one-hour “NFL/NBC Fall Preview” on Friday, September 5 at 9:00 PM. Stars from hit NBC shows are scheduled to appear at the Thursday concert event.

The performances and appearances are part of the celebration to kick off the 2008 season and to honor the Super Bowl champion New York Giants.

The Thursday concert leads into the season opener between the New York Giants and the Washington Redskins at Giants Stadium (NBC, NFL.com, NBCSports.com, Westwood One Radio Sports, 7:00 PM ET).

Grammy award winning artists KEITH URBAN and USHER will perform. More concert details will be announced shortly.

This is the fifth consecutive year the NFL has saluted the Super Bowl champions with the opening game in their stadium on a Thursday in primetime.

NFL OPENING KICKOFF 2008 is an NFL NETWORK PRODUCTION and will be executive produced and directed by WHITE CHERRY ENTERTAINMENT, one of the producers of the Super Bowl pregame and halftime shows.

In addition to presenting sponsor EA Sports, top tier sponsors for the NFL’s Kickoff platform include Coors Light, GMC, Pepsi and Sprint and associate sponsors include Gatorade, Nike and Visa.