ForGet Carpe Diem; HORNITOS Toasts “Carpe Noctem”

video inside post New Hornitos™ Tequila Cocktails Provoke Imbibers to Experience “Mischieve™”

New York, NY (April 28, 2009) – The perfect companion for a night on the town, Hornitos™ Tequila enables revellers to experience “Mischieve” with a host of sinful concoctions created for adventurous night-crawlers, slated to roll out this month across the country.

Hornitos Mischieve offers the opportunity to slip into the guise of another self; to enter into a contract to make “any and all ideas good” for the night; or to roll suggestive dice at the bar – all with mischievous results that could turn a night shared with friends into an epic tale. The revelry begins this spring as clever Mischieve™ tools appear in mischievers’ hands and in social settings.

As bartenders and tastemakers begin to infuse mischief into the night, Hornitos introduces its “Hornitails” recipes, which mischievously replace non-tequila base spirits with tequila in classic combinations. Hornitails not only challenge people’s perception of tequila with an unexpected smoothness but also welcome legal age drinkers to explore and experiment with new tastes and flavor sensations.

Opening forbidden doors and encouraging playfulness, these cocktails act as catalysts for a night filled with surprises and smart, sophisticated humor:

Seize the night with a “Hornijo” (Hornitos Reposado Tequila, club soda, lime, mint and sugar) in hand while walking boldly through that unmarked door.

Embrace the moon by huddling with a “Dirty Hornitini” (Hornitos Reposado Tequila, dry vermouth, olives, olive juice, and orange or angostura bitters) in a shadowy corner.

Start a bit of fun with “Juan Collins” (Hornitos Plata Tequila, lemon juice, superfine sugar and club soda) on the dance floor.

“Crack the Hornitos bottle; enjoy the cocktail and get ready for a provocative, experience,” says Antonio Portillo, Senior Brand Manager of Hornitos™ Sauza® Tequila. “Hornitos entices legal age drinkers to create new stories of mischievement throughout the night and inspires pleasurable interactions among friends, old and new. Just add Hornitos, and stir things up.” With Hornitos’ perfect trio of premium tequilas, all 100 percent pure agave tequila, there is one for every adventure. Variants include:

Hornitos™ Plata, double-distilled clear tequila with hints of fresh, floral notes and clove spice. The smooth, crisp taste complements Hornitail recipes such as the Juan Collins, Martinez, Bloody Maria and Horni Wallbanger

Hornitos™ Reposado, medium-colored tequila which is rested in large oak vats for two months to create a light product with a lively agave flavor. Hornitos Reposado is the perfect choice for sipping straight or mixed in Hornitails including the Hornijo, Hornipolitan, Dirty Hornitini and Horni Caiprinha

Hornitos™ Añejo is an extra-aged tequila with a rich oak driven color and bold flavor complexity which makes an excellent choice for your favorite snifter or mixing into Hornitos’ Roberto Roy cocktail

“While we want our consumers to have fun they are also reminded to Mischieve responsibly and drink responsibly,” continues Portillo. “Mischieve is about new experiences. Above all else, we want legal purchase age consumers to enjoy Hornitos and Mischieve sensibly.”

All variants in the Hornitos line are available in 50ml, 200ml, 375ml, 750ml, 1L, and 1.75L bottles. Suggested retail prices begin at $24.99, $26.99, and $34.99 for 750 ml bottles of the Plata, Reposado and Añejo respectively.

Always Mischieve Responsibly.

Hornitos™ Tequila, 40% alc./vol.

©2009 Sauza Tequila Import Company, Deerfield, IL

About Sauza® Tequila

Sauza® is the #2 premium tequila in the world. Through its popularity and authenticity in its native Mexico, Sauza is one of the world’s fastest-growing tequilas in the world. Sauza® Blanco and Sauza® Gold, Hornitos™ and Tres Generaciones® Tequilas create a portfolio offering a variety of drinking experiences. For more information about Sauza tequila visit

About Beam Global Spirits & Wine

Inspiring conversations around the world, Beam Global Spirits & Wine, Inc., is building brands people want to talk about. Consumers from all corners of the globe call for our brands, including Jim Beam® Bourbon, Sauza® Tequila, Canadian Club® Whisky, Courvoisier® Cognac, Maker’s Mark® Bourbon, Laphroaig® Scotch Whisky, Cruzan® Rum, Larios® Gin, Whisky DYC®, Teacher’s® Scotch Whisky, DeKuyper® Cordials and Liqueurs and Knob Creek® Bourbon. Beam Global Spirits & Wine is part of Fortune Brands, Inc. (NYSE:FO), a leading consumer brands company. For more information on Beam Global Spirits & Wine, its brands, and its commitment to social responsibility, visit and