London brewer, Fuller, Smith & Turner P.L.C., is delighted to announce that following years of consistent brand building and a fantastic start to 2009, Organic Honey Dew is now among the top 20 premium bottled ale brands in the country, according to the latest sales figures from AC Nielsen (week ending July 11, 2009).
Not only has Honey Dew overtaken many competitors in its ascent to the top 20, but it continues to be one of the fastest growing brands, with sales currently rising 42% MAT and the outlook for the brand looking very positive. It is also doing extremely well in the on trade as both a bottled and a keg beer.
Organic Honey Dew is 100% organic, light with a zesty edge, a clean refreshing taste and is perfect served chilled. Available in draught as well as in bottle, the real organic honey in the brew gives it a gentle sweetness, which appeals to a wide range of customers.
The brand has been widely sampled this summer at events encompassing music, sport and food. Guests at iconic events such as The Wimbledon Championships, Kew Garden’s Summer Swing, Hampton Court Palace Festival and Taste of London all had the pleasure of cooling off in the sunshine with a generous chilled sample.
Honey Dew has also been supported by a record level of advertising investment, with posters featuring in over 500 sites in and around London, an appearance on the large ‘transvision’ TV screen at London Waterloo Station and a burst of press advertising in popular women’s and lifestyle titles.
A brand-new 4x 330ml pack is also now available in the chiller cabinet in almost 200 Sainsbury stores, providing another opportunity to further increase sales.
John Roberts, managing director of Fuller’s beer company, said: “Organic Honey Dew has seen massive growth in recent years and is one of the fastest growing brands on the market. Our sampling activity has been extraordinarily popular, and when people try Honey Dew for the first time, they really do love it.
“It has come as no surprise that Honey Dew has made impressive headway in the premium bottled ales brands category, now outselling many long-established brands. This is a reflection of the beer’s rising popularity among the nation’s drinkers and everyone at Fuller’s is excited about what the future holds for this fantastic beer.“
