A people¹s revolution is gaining momentum in Ireland¹s hallowed pubs as punters (local term for patrons) are pouring their own beer by the thousands. Remarkably though, pub managers and owners are encouraging the movement and reporting happily that business is up and that order is being maintained. This groundbreaking shift in Ireland¹s social and cultural order was sparked by Waterford-based Ellickson International, whose Draft Master beer dispensing system allows customers to pour beer at their tables.
In doing so, customers enjoy not simply the fun of serving their group but also improvements in beer quality, temperature and consistency. Pub owners and managers benefit from improved traffic, lower waste and heightened control thanks to Ellickson¹s behind-the-bar touchscreen control and patented software. To listen to members of Ireland¹s pub-managing elite, Draft Master is a revolution that could be here to stay!
³We installed the Draft Master system and it had a dramatic effect on our sales, increasing the promoted brands to unprecedented levels.² Sean McCarthy, SoHo Bar, Cork, Ireland
³We made the decision to install five Draft Master tables to offer our customers something different from the usual bars. We constantly have bookings on the tables and get business that previously we simply wouldn¹t have!² – Brian O¹Sullivan, The Garravogue Bar, Sligo, Ireland.
“Our customers are ringing ahead to reserve Draft Master tables!” – Owner, The Baggot Inn, Dublin, Ireland.
Draft Master was initially deployed in Ireland in September 2009 as a promotion with brewer Diageo to provide the tabletop system to more than 300 pubs throughout the country. In providing something new, innovative and fun for customers, the publicans are satisfied with the attraction tabletops are bringing to their pubs. Ellickson International has already tested the Draft Master in the United States and Canada. The increase in sales, customers and quality has been evident immediately post-installation, and has been met with commendation by satisfied Draft Master publicans.
³For as long as Ireland has existed and as long as the Irish Diaspora has spread out across the globe, we¹ve always enjoyed a good revolution,² says Declan Duggan, Director Of Marketing & Sales, Ellickson International, USA.
³Now, with power firmly in the hands of the people back home we¹re bringing our people¹s revolution to North America!²
Headquartered in Waterford, Ireland Ellickson International was founded in
2002 and provides innovative technologies that enhance the commercial performance and social dynamic of bars, restaurants, hotels and an array of hospitality businesses. Working closely with the hospitality community and world-leading brands including Diageo, Ascon, Coca-Cola, Tesco and GlaxoSmithKline, Ellickson International is supporting premises owners and beverage brands in several exciting ways: the company¹s flagship offering, the Draft Master beer dispensing system provides marketing impetus, waste reduction and workflow efficiency. Its Steri-Bev, Steri-Soda, Cellar Monitor and the i-hospitality now in late development stages of market testing and commercialization will also advance premises management in new dynamic ways.
