In conjunction with the start of the eagerly anticipated 2010 season, the Miami Dolphins Integrated Media Group has announced the creation of “The FINSIDERS,” a daily radio show on WINZ 940AM, “South Florida’s Sports Animal.” Launching Monday, August 2, “The FINSIDERS” will feature live interaction with an online community where Finatics and Dolphins insiders can discuss all things related to their favorite team.
Based out of the Dolphins newly created multimedia studio at the team’s facility in Davie, “The FINSIDERS” will feature unique content distribution and interaction for Finatics with high profile studio and call-in guests. The show will also be video simulcast on the Dolphins Integrated Media Group’s website, TheFINSIDERS.com, starting in September.
“The FINSIDERS” media franchise will include audio, video and text content and will be available through traditional and new media outlets.
Finatics will have the opportunity to get their daily fix of Dolphins content on multiple media devices at whatever time best fits their daily lives. They can read “The FINSIDERS Daily”, a daily e-newsletter first thing in the morning; listen to “The FINSIDERS Look Ahead,” a daily morning drive feature on WIOD 610 AM Radio; watch “The FINSIDERS Report,” a daily morning and afternoon video report on TheFINSIDERS.com; read or interact with “The FINSIDERS Connection,” a mid-day blog and social media posting on TheFINSIDERS.com, Facebook and Twitter; listen to “The FINSIDERS” on WINZ 940 AM between 5:00 7:00 p.m.; or watch “The FINSIDERS” on TheFINSIDERS.com.
“The FINSIDERS” media franchise, which will continue to evolve in scope, will allow Finatics quick access to exclusive coverage to keep team enthusiasts connected on a 24-7 basis.
“The launch of ‘The FINSIDERS’ media franchise represents another step in our goal to provide Finatics with access to team analysis where they want it, when they want it, and how they want it. Fans are in control of their desired personal media experience and we need to respond to that,” said Jim Rushton, Senior Vice President, Miami Dolphins Corporate Partnerships and Integrated Media. “In addition, ‘The FINSIDERS’ media franchise will allow sponsors to connect their brand or sales message at the ‘point of content’ and then have that message distributed through a variety of media devices providing a large reach into a our consumer audience of passionate fans.”
Multimedia host Jesse Agler will host “The FINSIDERS” afternoon drive show on WINZ. Agler has spent time as a studio host for the Miami Hurricanes, Florida Marlins and Florida Panthers. Joining Agler on “The FINSIDERS” will be multimedia reporter, LauRen Merolla, a former Miami Dolphins Cheerleader who has transitioned into a video host for multiple media outlets.
Recognizable analysts and Dolphins greats will rotate on the show daily to provide fans with professional analysis. Analysts will include Miami Dolphins alumni Kim Bokamper, Sam Madison, Keith Sims and Troy Stradford. Current college football analyst for ESPNU, John Congemi will also serve as an analyst on a rotating basis. Furthermore, with the Dolphins relationship with the NFL Network, “The FINSIDERS” will feature interviews with network personalities, including Rich Eisen, Jim Mora, Jamie Dukes and Brian Baldinger. Additional personalities and programming will be announced at a later date along with a detailed programming schedule.
“We are building an environment where Finatics can interact all day and gain access to their favorite team like never before,” added Wayne Partello, Senior Director, Miami Dolphins Content and Creative. ‘”‘The FINSIDERS’ radio show will be highly interactive allowing fans to listen and become active participants in the content thru mobile and social media. With our constantly rotating analysts, our fans will get to know each of them, while still hearing from multiple voices throughout the week to keep the show fresh, compelling, and entertaining.”
The newly formed Dolphins Integrated Media Group’s primary mission is to provide the team’s corporate partners with fully integrated multi-media marketing programs comprised of new and existing Dolphins media and sponsorship assets including audio, video, text, and print and in-stadium elements.
Source: Miami Dolphins